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You're looking to build your career in interior design. How can you make the most of trade shows?

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Trade shows are a great opportunity for interior designers to showcase their work, network with peers and potential clients, and learn from industry experts. However, attending or exhibiting at a trade show can also be costly, time-consuming, and overwhelming. How can you make the most of trade shows and boost your career in interior design? Here are some tips to help you plan, prepare, and perform at trade shows.

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Ed Deveikis

Boxing Conditioning Instructor Martial Arts Advocate I’m also an internationally collected artist

1 Know your goals

Before you sign up for a trade show, ask yourself what you want to achieve from it. Do you want to promote your brand, generate leads, find new suppliers, or learn new skills? Depending on your goals, you can choose the right trade show for your niche, budget, and target audience. You can also set specific and measurable objectives, such as collecting a certain number of business cards, booking a number of consultations, or attending a number of seminars.

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Kay He

Purchase Manager #kitchen cabinets #closet #wardrobe #custom cabinet #whole house customization
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Trade shows can be a valuable opportunity for anyone looking to build a career in interior design. Research the exhibitors beforehand and prioritize which ones you want to visit based on your interests and goals. Take the time to network with industry professionals, ask questions, and gather information about new products and trends. Additionally, attending seminars and workshops at trade shows can provide valuable insights and knowledge that can help further develop your skills as an interior designer. Make sure to take notes, collect business cards, and follow up with contacts after the event to continue building relationships within the industry.

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2 Do your research

Once you have selected a trade show, do some homework on the event details, the exhibitors, the speakers, and the attendees. Find out the layout of the venue, the schedule of the program, the profile of the exhibitors, and the topics of the presentations. This will help you plan your itinerary, prioritize your activities, and identify your opportunities. You can also prepare some questions, comments, or feedback to engage with the exhibitors and speakers.

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Ed Deveikis

Boxing Conditioning Instructor Martial Arts Advocate I’m also an internationally collected artist
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Here’s a few great interior design related trade shows. High Point Market - Held biannually in High Point, North Carolina, this trade show is one of the largest furnishings industry events in the world, showcasing a wide range of home furnishings and decor. ICFF, is an influential trade show held annually in New York City. It focuses on contemporary design and showcases a wide range of furniture, lighting, accessories, and materials. Design Miami, is a global forum for design, showcasing collectible furniture, lighting, and art from around the world. It takes place annually in Miami, Florida, alongside the renowned Art Basel Miami Beach.

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3 Create a memorable booth

If you are exhibiting at a trade show, you want to stand out from the crowd and attract visitors to your booth. To do that, you need to create a memorable booth that showcases your style, personality, and portfolio. Use eye-catching visuals, such as banners, posters, or digital displays, to highlight your brand name, logo, and slogan. Use creative elements, such as lighting, color, or texture, to reflect your design aesthetic and theme. Use interactive features, such as samples, demos, or contests, to invite visitors to touch, feel, or try your products or services.

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Arquiteto Gabriel Gomes

Falo sobre empreender, para arquitetos e designers | Idealizador do Círculo Criativo | Estratégias práticas para profissionais da arquitetura | Arquiteto de Interiores
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Utilize regras de design básico com gestalt! Pesquise sobre neuroarquitetura e tente ofertar ao público experiências sensoriais. é um grande diferencial e está super em alta.

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4 Network effectively

One of the main benefits of trade shows is the opportunity to network with other interior designers, industry professionals, and potential clients. To network effectively, you need to be proactive, confident, and courteous. Approach people with a smile, a handshake, and a brief introduction. Exchange business cards and contact information. Ask open-ended questions and listen actively. Follow up with a thank-you note, an email, or a phone call after the trade show.

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Ed Deveikis

Boxing Conditioning Instructor Martial Arts Advocate I’m also an internationally collected artist
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Connect with other exhibitors who are participating in the trade show and collaborate on social media. Cross-promote each other's participation, share each other's content, and mention each other in your posts. This expands your reach and introduces you to new audiences. Consider live streaming from the trade show or sharing real-time updates on your social media platforms. This allows your followers who couldn't attend the event to still be part of the experience and get a glimpse of what's happening. It also creates a sense of urgency for those who are in the vicinity to come and visit your booth.

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Arquiteto Gabriel Gomes

Falo sobre empreender, para arquitetos e designers | Idealizador do Círculo Criativo | Estratégias práticas para profissionais da arquitetura | Arquiteto de Interiores
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Converse com seus fornecedores e lojistas parceiros, algumas lojas de médio e grande porte organizam viagens para feiras e exposi??es. Além de te ajudar a ir, você conhece novas pessoas e faz networking.

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5 Learn from the experts

Another benefit of trade shows is the chance to learn from the experts in your field. Trade shows often feature seminars, workshops, panel discussions, or keynote speeches by industry leaders, influencers, or celebrities. These sessions can provide you with valuable insights, tips, trends, or inspiration for your interior design career. To learn from the experts, you need to be attentive, curious, and respectful. Take notes and ask relevant questions. Apply what you learn to your own projects or challenges.

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6 Evaluate your results

After the trade show, you need to evaluate your results and measure your return on investment. Did you achieve your goals? Did you generate any leads, sales, or referrals? Did you learn anything new or useful? Did you make any connections or partnerships? To evaluate your results, you need to review your data, feedback, and outcomes. Analyze your strengths and weaknesses. Identify your opportunities and threats. Plan your next steps and actions.

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Ed Deveikis

Boxing Conditioning Instructor Martial Arts Advocate I’m also an internationally collected artist
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Don’t forget the following! After the trade show, share a recap of your experience on social media. Highlight key moments, showcase photos of your booth, and express your gratitude to everyone who visited. This helps in maintaining the momentum and allows you to continue the conversation with your followers. Remember to be consistent in your social media efforts leading up to, during, and after the trade show. Engage with your audience, create valuable content, and leverage the power of social media to maximize your visibility and make a lasting impression as an aspiring interior designer. Often connections take time to develop, stay resilient with your efforts and you’ll be successful.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Arquiteto Gabriel Gomes

Falo sobre empreender, para arquitetos e designers | Idealizador do Círculo Criativo | Estratégias práticas para profissionais da arquitetura | Arquiteto de Interiores
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Bem, essas feiras podem ajudar bastante na parte de adquirir novos conhecimentos e conhecer novas tendêcias, certo? Mas podem ser utilizadas para ganhar autoridade online! Participe das reuni?es e palestras disponíveis, comente elas em suas redes sociais. Crie diálogos e conversas sobre esses assuntos.

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You're looking to build your career in interior design. How can you make the most of trade shows?

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1 Know your goals

2 Do your research

3 Create a memorable booth

4 Network effectively

5 Learn from the experts

6 Evaluate your results

7 Here’s what else to consider

Interior Design

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