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You’re at a live event with clients. How can you make sure you’re making the right impression?

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Live events are great opportunities to network, learn, and showcase your expertise to potential and existing clients. But they also come with some challenges, such as how to stand out from the crowd, how to follow up effectively, and how to avoid common pitfalls. In this article, we'll share some tips on how to make the right impression at a live event with clients.

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1 Prepare in advance

Before you attend a live event with clients, do some research on the event itself, the speakers, the agenda, and the attendees. This will help you set your goals, plan your schedule, and tailor your pitch. You can also prepare some questions, comments, and stories that are relevant to the event theme and your clients' interests. Don't forget to bring your business cards, brochures, and samples if applicable.

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Melanie Lippman

Elevating Your Image to Match Your Success | Image Coach | Professional Speaker | Confidence Curator ?? Book Your Strategy Session ??
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To make sure you're making the right impression at a live event with clients, focus on how you dress as a cornerstone of your strong and strategic personal brand. Dressing strategically means selecting attire that not only fits the occasion but also aligns with your personal brand, showcasing your professionalism and unique identity. Be Mindful of Branding: If applicable, subtly incorporate your company's colors or logo into your outfit. This can act as a visual cue, reinforcing your affiliation and commitment.

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2 Dress appropriately

The way you dress can affect how others perceive you and your professionalism. Dress according to the dress code of the event, the industry, and the culture. If you're not sure, it's better to be slightly overdressed than underdressed. Avoid wearing anything too flashy, revealing, or casual. Choose comfortable and clean clothes that fit you well and suit your style. You can also accessorize with a pop of color or a unique piece of jewelry to stand out.

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SARAH VAN DORT

I help motivated business women elevate their style, aligning their physical appearance with their online presence to attract ideal clients and opportunities.
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When deciding what to wear think about your personal brand. Hopefully you already understand your brand values and have branding that reflects these. When you turn up you are the embodiment of your online presence so make sure there is a cohesion between you and your digital presence or it will be confusing for people you meet and they won’t know which is the real you!

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Edith Cooper

Youth & Adolescent Development, MS
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If you are wearing open sandals or any type of open toed shoes that expose the toes, or heel of your feet, be sure to schedule a pedicure. Your toe nails should be well groomed and your feet should be well lotioned.

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3 Be friendly and engaging

When you're at a live event with clients, you want to be approachable, confident, and courteous. Smile, make eye contact, and introduce yourself to people you don't know. Use their names and listen actively to what they say. Ask open-ended questions and show genuine interest in their opinions and experiences. Avoid interrupting, dominating, or arguing with others. You can also use humor, anecdotes, and compliments to break the ice and build rapport.

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Melissa Harmon

Marketing | Networking | Remote Work
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I have had some people tell me that I have "never met a stranger", as I am comfortable introducing myself to individuals that I have never seen before. I never knew that this was not a trait that some do not possess. Working in events you will meet people from all walks of life, and possibly all over the world. It is important to keep an open mind, stay positive, and be genuinely interested and engaged when speaking to attendees.

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4 Showcase your value

One of the main goals of attending a live event with clients is to demonstrate your expertise and credibility. You can do this by sharing your insights, ideas, and solutions that are relevant to the event topic and your clients' needs. You can also showcase your value by participating in discussions, asking smart questions, and giving constructive feedback. Don't be afraid to disagree politely or offer a different perspective, as long as you back it up with facts and examples. Avoid being too salesy, boastful, or pushy.

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5 Follow up promptly

After the live event, you want to keep the momentum going and stay in touch with your clients. You can do this by sending a follow-up email within 24 hours of the event. Thank them for their time and attention, recap the main points of your conversation, and suggest a next step. You can also include a link to your website, portfolio, or blog, or attach a relevant resource or offer. Make sure your email is personalized, concise, and clear.

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6 Avoid common mistakes

Finally, you want to make sure to avoid some common mistakes that can ruin your impression at a live event with clients. Showing up late or leaving early, being distracted by your phone or other devices, drinking or eating too much, talking excessively about yourself or your company, badmouthing your competitors or colleagues, and forgetting to follow up or follow through are all things you should steer clear of. By following these tips, you can make the most of your live event with clients and leave a lasting impression that can lead to more opportunities and business.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Tammy Enloe

A healthy transformation coach at Tammy's Healthy Transformations
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Very important to be genuine and authentic and give open opportunity for clients/ audience to engage and be part of the event. People like to be included. Making a good first impression goes along way in the clients/ audience eyes.

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You’re at a live event with clients. How can you make sure you’re making the right impression?

1

2

3

4

5

6

7

1 Prepare in advance

2 Dress appropriately

3 Be friendly and engaging

4 Showcase your value

5 Follow up promptly

6 Avoid common mistakes

7 Here’s what else to consider

Live Events

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You’re at a live event with clients. How can you make sure you’re making the right impression?

1

2

3

4

5

6

7

1 Prepare in advance

2 Dress appropriately

3 Be friendly and engaging

4 Showcase your value

5 Follow up promptly

6 Avoid common mistakes

7 Here’s what else to consider

Live Events

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感谢您的反馈

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