When choosing a social media management tool for your startup, there are several key features and factors to consider. Price is an important factor, so you should look for a tool that offers a reasonable and transparent pricing plan that fits your budget and scales with your growth. Additionally, make sure to check if there are any hidden fees, contracts, or limitations. You should also make sure the tool supports the social media platforms you use or plan to use, such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, etc. Moreover, check if the tool allows you to manage multiple accounts and profiles within each platform. Functionality is also important - make sure the tool offers the features you need such as content creation, scheduling, publishing, curation, monitoring, analytics, etc. Additionally, check if the tool integrates with other tools and services that you use like email marketing or CRM. Lastly, usability is key - look for a tool that is easy to use and navigate with a user-friendly interface and design. Also check if the tool has reliable and responsive customer support and service.