Balancing feedback from investors and customers during a product launch can be challenging, but it's essential for success. Here’s how to effectively manage input from both sides: -Align Feedback with the Product Vision: Keep your product roadmap as the guiding star. -Segment Feedback: Investors typically focus on financial returns and scalability, while customers care about usability and value. -Use Feedback Tools: Like SurveyMonkey or Productboard to collect, organize, and analyze feedback. According to McKinsey, companies that use data-driven feedback systems are 23% more likely to innovate successfully. -Communicate Regularly: A Harvard Business Review study shows that transparent communication increases stakeholder trust by 30%.

Investors (board members) need to be noses in and fingers out. If you aren’t confident in management, replace them. Otherwise let them do the job you hired them to do. Product and marketing leaders need to listen to the market. Otherwise what value are they adding?

To effectively juggle feedback from investors and customers during a new product launch, prioritize open communication and transparency. Segment feedback into categories based on urgency and alignment with your product vision. Address customer feedback that impacts user experience and market demand, while considering investor input that focuses on financial sustainability and growth potential. Regularly update both groups on your progress, highlighting how their feedback is shaping the product. Balancing these perspectives ensures both satisfaction and long-term success.

When we were launching our new line of jaggery snacks at #dhampurgreen, I felt like I had a hundred plates spinning! Investors were all about the bottom line—“What’s our ROI?”—while customers were more like, “Does it taste good?” I realized the key is creating two-way feedback loops. Investors got monthly updates with fancy charts, and customers got taste-test parties. You’ve got to make both feel heard! Investors need the numbers and a vision for growth, while customers want to feel like they’re part of something deliciously new. In the end, it’s like being the ringmaster of a circus—keep everything moving, but never forget who’s in the audience!

These are different targets, but one, the investor, is entirely dependent on the other, the customer, even if the routine says otherwise. Customers need to buy so the company can profit, and the investors can be satisfied. 1- Understand your customers, their needs, satisfactions, and dissatisfactions 2- Elaborate a plan based on that and the company's goal to perform better 3- Set clear steps, deadlines, KPIs, and metrics 4- Argue to the investors and close the deal Investors want performance.