Identify who your target customers are, their needs, pain points, and aspirations. This understanding will help you tailor your story to address their specific concerns and desires. Clearly articulate the problem your product solves. This sets the stage for why your product is necessary and valuable. Explain how your product uniquely solves the problem. Focus on the specific features and benefits that set your product apart from competitors. Emphasize the tangible benefits your product offers. Use measurable outcomes, such as time saved, cost reduced, or efficiency improved, to make your UVP more compelling. Position your customer as the hero of the story. Show how your product helps them overcome challenges and achieve their goals

Always think of context… specially, for technical innovations… no warm blooded human being can connect emotionally with an acronym and rise in processing power numbers. Demonstrate product benefits with use cases, preferably with an emotional story, the more specific the better. Make sure these cases match the persona of your target audience. This is the reason why many product review influencers resonate with companies when looking for a product release vehicle, most of the time, they are the exact audience and people who the product was designed to. They will then connect wi the the context and deliver compelling material. Think of context.