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Last updated on 2024年10月16日

You're launching a new product campaign. How can you engage stakeholders to avoid misunderstandings?

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Launching a new product campaign is an exciting venture, but it can quickly become a complex process if stakeholders are not properly engaged. Misunderstandings can derail even the most well-planned campaigns, leading to delays, budget overruns, or a tarnished brand reputation. To ensure a smooth launch, it's crucial to communicate effectively with all parties involved. This involves clear messaging, setting expectations, and fostering an environment of collaboration. By taking proactive steps to involve stakeholders throughout the campaign, you can mitigate risks and pave the way for a successful product introduction.

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1 Define Roles

Clearly defining each stakeholder's role in the new product campaign is essential to prevent overlap and confusion. When you establish clear responsibilities and expectations from the outset, everyone involved knows what is required of them and can work more efficiently towards common goals. This clarity helps in creating a sense of ownership and accountability, which can be particularly motivating for team members. Additionally, it reduces the risk of tasks falling through the cracks or being duplicated, which can save time and resources.

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John Malone

FRICTIONLESS | FRIENDLY | FUTURE-PROOF | HAPPY PAYMENTS ??
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Simple model I like to visualize alignment. Visualize Christmas Dinner (*my basic Irish childhood Xmas/holiday dinner) The company is a feast. Mashed Potatoes, Turkey and Carrots You are launching Gravy Show vision of feast with gravy Show Turkey impact benefits with gravy Show feast again Show Mashed Potato impact benefits with gravy Show feast again Show Carrots impact benefits gravy Show feast metrics KPIs Show cook time check ins . Eyes in the feast back to steady state with gravy. Yay let’s launch gravy!!!!

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2 Open Dialogue

Maintaining an open dialogue is key to engaging stakeholders and avoiding misunderstandings. Ensure that communication channels are always available and encourage stakeholders to voice their concerns and suggestions. This two-way communication fosters a collaborative environment where ideas can be shared freely, and issues can be addressed promptly. It also helps build trust among stakeholders, as they feel their input is valued and considered in decision-making processes.

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Maria Sharobaeva

Marketing Expert | PMA Scholar
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It's common for people to offer a lot of criticism during a project, but it's important to maintain a productive and professional tone of voice. Ask questions, verify details, propose ideas, and encourage others to do the same. Promote openness, but be mindful to avoid harsh comments and excessive criticism. This approach will help keep the team focused on solutions and foster a more collaborative atmosphere.

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Craig LeBlanc

Product Marketing at Repsly
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Holding "office hours" is a great start. Set a light agenda at the top to identify and explain the most important points of the new product campaign, but make Q&A the session's primary focus. If there is little Q&A from other stakeholders, set aside a list of your own to bring up when necessary.

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Luis J. Solórzano M.

Licenciado en Administración Mención Recursos Materiales y Financieros.
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El seguimiento y la evaluación desempe?an un?rol importante a la hora ?de evaluar la satisfacción y el?valor de las partes involucradas ?en el contexto de los proyectos empresariales. Al?analizar y recopilar datos?sistemáticamente, las organizaciones pueden obtener información valiosa sobre la eficacia de sus iniciativas para las tomas de decisiones informadas?para mejorar. Desde la perspectiva de los directores de proyectos, el seguimiento y la evaluación proporcionan un medio para seguir el progreso, identificar riesgos potenciales y garantizar que se cumplan los objetivos del proyecto. Al recopilar periódicamente?datos sobre los indicadores clave?de desempe?o, como los hitos del proyecto, la utilización del presupuesto y la asignación

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3 Regular Updates

Providing regular updates on the campaign's progress keeps stakeholders informed and involved. This can be done through scheduled meetings, email newsletters, or project management tools that track milestones. When stakeholders are up-to-date with the latest developments, they are less likely to be caught off guard by changes or decisions. Regular updates also offer an opportunity to celebrate successes along the way, which can boost morale and maintain enthusiasm for the project.

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Grace H.

Product Management | Growth | Innovation
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Establishing a launch readiness checklist and cadence to constantly collect feedback and provide updates to the stakeholders. It’s a recipe for a successful launch.

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4 Feedback Loops

Creating feedback loops is crucial for continuous improvement and stakeholder engagement. Solicit feedback at various stages of the campaign to gauge reactions and gather insights that can refine your approach. This not only helps in tailoring the campaign for better market reception but also makes stakeholders feel heard and respected. When stakeholders see their feedback leading to tangible changes, they are more likely to stay engaged and supportive of the campaign.

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Abdul Rahman Shahul Hameed

Technical Sales Management | Business Development | Product Management | Account Management | Marketing | Critical Power | Power Systems | Power Protection | Secure Power
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Implementing structured communication protocols, including detailed briefings, regular status updates and feedback loops. Employ comprehensive documentation and stakeholder mapping to ensure alignment and clarity.

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5 Training Sessions

Conducting training sessions for stakeholders ensures that everyone has the necessary knowledge to support the product campaign effectively. These sessions can cover the product's features, the target market, and the overall marketing strategy. By equipping stakeholders with this information, you minimize the risk of miscommunication and empower them to be effective ambassadors for the product. Training also helps align everyone's understanding of the campaign's objectives and how they contribute to achieving them.

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6 Contingency Plans

Finally, developing contingency plans for potential issues reassures stakeholders that risks are being managed proactively. Discuss possible scenarios that could disrupt the campaign and outline strategies for addressing them. This level of preparedness demonstrates a commitment to the campaign's success and builds confidence among stakeholders. Knowing there are plans in place for unexpected challenges can help maintain momentum and focus even when faced with obstacles.

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??Nitin Kartik

CEO at Caribou Strategic ?? Bestselling Author, "Product Marketing Wisdom" ?? Global Top-50 Product Marketer ?? ex-Amazon ?? Chicago-Booth MBA ?? Stanford ?? BBC TV Guest
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Once we were launching a new campaign, but were facing misunderstandings with some senior leadership team members. I engaged with these stakeholders one-on-one and asked them to share with me their misgivings. The main concern was the brand association with a partner involved . To break the logjam, I created a contingency plan as follows: Knowing that our data indicated our campaign would succeed, I assured them that if the campaign succeeded, they could take the credit, and if it failed, I would accept responsibility. Fortunately the bet paid off, and we crushed our numbers. Takeaway: When you need to change the minds of stakeholders, validate their concerns, treat it like walking on hallowed ground, and create contingency plans.

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You're launching a new product campaign. How can you engage stakeholders to avoid misunderstandings?

1

2

3

4

5

6

1 Define Roles

2 Open Dialogue

3 Regular Updates

4 Feedback Loops

5 Training Sessions

6 Contingency Plans

Product Marketing

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You're launching a new product campaign. How can you engage stakeholders to avoid misunderstandings?

1

2

3

4

5

6

1 Define Roles

2 Open Dialogue

3 Regular Updates

4 Feedback Loops

5 Training Sessions

6 Contingency Plans

Product Marketing

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感谢您的反馈

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