You're launching a new game. How do you ensure that its key features shine in your marketing materials?

1 Identify USPs

Before you dive into creating marketing content, identify your game's Unique Selling Points (USPs). These are the features or aspects that make your game distinct from others in the market. Whether it's an innovative gameplay mechanic , stunning graphics , a compelling storyline , or a unique multiplayer experience , pinpointing what makes your game special is crucial. Once identified, these USPs should be at the forefront of your marketing campaigns, ensuring that when potential players see your materials, they're immediately aware of what sets your game apart.

2 Visual Showcase

Visuals are a powerful tool in showcasing your game's key features. Create high-quality trailers and screenshots that highlight the most impressive aspects of your game. If your game boasts beautiful art, make sure that comes across in vibrant, eye-catching images. For gameplay mechanics, a trailer that demonstrates these features in action can be very effective. Remember, the goal is to entice potential players by showing rather than telling, and strong visuals can make a significant impact.

4 Press Outreach

Reaching out to the press is a traditional yet effective way to get your game's features noticed. Prepare a press kit that includes a press release, key feature descriptions, and high-quality visuals. Target gaming websites, bloggers, and influencers who might be interested in your game's genre or unique aspects. A well-crafted press release that emphasizes your game's USPs can lead to articles and reviews that reach a broader audience.

5 Demo Experience

Offering a demo can be a pivotal move in highlighting your game's key features. A well-designed demo allows players to experience a slice of what makes your game unique. It's an opportunity to showcase gameplay mechanics, art style, story elements, or any other USP in a controlled environment. Ensure that the demo is polished and focuses on the strengths of your game to leave a lasting impression.

6 Feedback Loop

Finally, incorporate feedback loops into your marketing strategy . Collect player input through beta tests, demos, and community engagement. Listen to what features excite your audience and which ones may need more explanation or emphasis. Use this feedback to adjust your marketing materials accordingly. Highlighting the features that resonate with players ensures that your marketing is aligned with what potential customers find most appealing about your game.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?