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You're launching a new e-commerce business. What's the best way to find keyword research tools that work?

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If you're launching a new e-commerce business, you need to know what your potential customers are searching for online. Keyword research is the process of finding and analyzing the words and phrases that users enter into search engines when looking for products or services like yours. Keyword research tools can help you discover relevant, popular, and competitive keywords for your niche, as well as provide insights into search intent, trends, and opportunities. But how do you find the best keyword research tools that work for your e-commerce business? Here are some tips to guide you.

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Adam Cieslinski

Web Assistant at Somerset Council | 10+ Years of Media Experience: Fusing Web Development and Graphic Design for…
Uday Kumar

Digital Marketing Specialist at Ethereal Machines with expertise in Performance Marketing

1 Know your goals

Before you start using any keyword research tool, you need to have a clear idea of what you want to achieve with your e-commerce website. What are your products or services, and who are your target audience? What are the main benefits and features that you offer, and how do they differ from your competitors? What are the main problems or needs that your customers have, and how do you solve them? These questions will help you define your value proposition, your unique selling point, and your brand voice. They will also help you identify the main topics and themes that you want to cover on your website, and the keywords that relate to them.

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Adam Cieslinski

Web Assistant at Somerset Council | 10+ Years of Media Experience: Fusing Web Development and Graphic Design for Exceptional Digital Experiences | LinkedIn Top Voice
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Beyond understanding your products and audience, delve into the nuances of your customers' journey. Explore the emotions, aspirations, and challenges they experience. By empathizing with their needs on a deeper level, you can shape your content strategy to resonate authentically. This emotional connection can be a powerful catalyst for customer engagement and loyalty, elevating your e-commerce website beyond transactions to meaningful interactions.

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Fatima Diaz

Consultora de Negocios Digitales
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Considero que este articulo está orientado desde el punto de vista del cliente, es decir, como si fuera quien va a lanzar el e-commerce quien debe investigar con que o cuales herramienta puede trabajar. Pero desde el punto de vista del profesional que ya trabaja con creación de sitios web, la herramienta para investigación de mercado o de palabras claves puede ser única y lo que el profesional debe claro cual es el área de negocios que se va a explotar. Cuando se realiza un estudio de mercado adecuado y esas palabras que las personas están buscando en los navegadores para ubicar ese producto o servicio son agregadas a la web, el resultado es un posicionamiento efectivo.

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2 Choose a tool that suits your budget and needs

There are many keyword research tools available online, but not all of them are created equal. From free and low-cost options to subscription-based services, the range of tools is varied and can be tailored to suit your budget and needs. For example, Google Keyword Planner is a free tool that helps you find keywords related to your product or service, website, or industry. Additionally, Google Trends displays how the popularity of a keyword changes over time and across regions, which is useful for finding seasonal, local, or niche keywords. Ubersuggest is another free tool that generates hundreds of keyword ideas based on a seed keyword. Finally, Moz Keyword Explorer is a paid tool that allows you to prioritize keywords based on various metrics and provides SERP analysis, keyword suggestions, and keyword lists for each keyword. Depending on your budget and needs, you may want to use one or more of these tools to find and analyze keywords for your e-commerce business.

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Uday Kumar

Digital Marketing Specialist at Ethereal Machines with expertise in Performance Marketing
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In my experience as a digital marketer, selecting the right keyword research tool is crucial for effective campaigns. While budget considerations are vital, it's equally important to focus on the unique features each tool offers. For instance, investing in a paid tool like Moz Keyword Explorer may provide more comprehensive insights and advanced metrics, enhancing strategic decision-making. Balancing free tools like Google Keyword Planner and Ubersuggest with a premium option can optimize results, offering a diversified approach to keyword analysis tailored to specific business objectives.

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3 Use a tool that matches your platform and audience

If you're running an e-commerce business on a specific platform, such as Shopify, WooCommerce, or Amazon, you may want to use a keyword research tool tailored for that platform. These tools can help you discover keywords related to your product categories, descriptions, reviews, and ads. They can also help you optimize your keywords for the platform's algorithms and ranking factors. For instance, Keyword Tool for Shopify is a free tool that allows you to find keywords based on your product name, category, or niche. It also shows monthly search volume, competition level, and CPC for each keyword. Yoast SEO for WooCommerce is a paid plugin that helps create SEO-friendly product titles, descriptions, images, URLs, and meta tags. It also assists in analyzing keywords, readability, internal links, and social media previews. MerchantWords for Amazon is a paid tool that provides actual search data from Amazon customers. It shows monthly search volume, seasonality, click rate, and conversion rate for each keyword. Additional features include ASIN Plus, Keyword Multiplier, and Page One Products - all of which are useful for finding high-performing and high-converting keywords for your Amazon products and ads.

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Uday Kumar

Digital Marketing Specialist at Ethereal Machines with expertise in Performance Marketing
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Tailoring keyword research tools to the specific platform and audience is crucial. For instance, using Shopify's Keyword Tool or WooCommerce's Yoast SEO ensures alignment with platform algorithms. MerchantWords for Amazon offers valuable insights into actual search data, enhancing precision for Amazon campaigns. Matching tools to the platform optimizes keyword strategies, improving visibility and performance.

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Fatima Diaz

Consultora de Negocios Digitales
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Completamente de acuerdo ya que considero que la investigación de mercado previa con la combinación de herramientas específicas para cada plataforma, da muy buenos resultados en el posicionamiento de productos de tiendas online, lo que a su vez se convierte en un excelente potenciador de visitas a la web y aumenta las posibilidades de vender los productos al due?o de la tienda.

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4 Test and refine your keywords

When targeting keywords for an e-commerce business, you need to test and refine them to make sure they work. You can use tools like Google Keyword Planner, Ubersuggest, and Moz Keyword Explorer to check the search volume and competition level of your keywords. Additionally, you should use tools like Google Trends and Analytics to check the search intent and user behavior of your keywords. Finally, use Moz Keyword Explorer, MozBar, or Ahrefs to check the SERP features and ranking factors of your keywords, as well as ensure they align with search engine best practices like E-A-T and YMYL criteria. By testing and refining your keywords, you can optimize your e-commerce website for SEO and reap the benefits of increased visibility, traffic, and conversions.

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Uday Kumar

Digital Marketing Specialist at Ethereal Machines with expertise in Performance Marketing
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While keyword research tools like Google Keyword Planner and Ubersuggest are helpful, they often provide generic data. Instead, I focus on customer conversations, social media listening, and competitor analysis to uncover high-intent keywords. This approach gives a more nuanced understanding of user intent and helps tailor keyword strategies for better conversion rates. Additionally, continuous monitoring and adjustment based on real-time data yield more effective results than static keyword lists.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're launching a new e-commerce business. What's the best way to find keyword research tools that work?

1

2

3

4

5

1 Know your goals

2 Choose a tool that suits your budget and needs

3 Use a tool that matches your platform and audience

4 Test and refine your keywords

5 Here’s what else to consider

Search Engines

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You're launching a new e-commerce business. What's the best way to find keyword research tools that work?

1

2

3

4

5

1 Know your goals

2 Choose a tool that suits your budget and needs

3 Use a tool that matches your platform and audience

4 Test and refine your keywords

5 Here’s what else to consider

Search Engines

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感谢您的反馈

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