You’re about to launch a social selling campaign. What sales training tools do you need?

I'm a big fan of LinkedIn's filters for monitoring mentions. It's a powerful tool for listening to your brand. You can also monitor mentions of people.

When launching a social selling campaign, a Social Listening Tool is a must. It allows you to monitor online conversations about your brand, competitors and the market, providing valuable insights to adjust your strategy in real time. Use platforms like Brandwatch or Hootsuite Insights to capture trends, sentiments and audience needs, optimizing your sales approach to reach your target audience effectively.

After the Meta Ads, I think there is very tough competition between other tools. In Meta, you have rich creation. Meta tools are very easy to use. Meta it self a very good option.

A social listening tool is super essential in my opinion. I also use linked filters to monitor mentions and activities and the alerts on sales navigator are great. Hootsuite has been great for tracking metrics snd current trends and a combination of the two has proved really successful and easy to manage for me.

When launching a social selling campaign, leveraging a social listening tool can be invaluable for gathering insights, understanding audience sentiment, identifying relevant conversations, and monitoring competitor activities. Here are some steps to consider when selecting and utilizing a social listening tool for your social selling campaign: Define Your Objectives: Clearly outline your campaign goals and objectives. Determine what you aim to achieve through social selling, whether it's increasing brand awareness, generating leads, driving sales, or fostering customer relationships. Identify Key Metrics: Determine the key performance indicators (KPIs) you'll use to measure the success of your social selling efforts.

A Social Media Management Tool is crucial to orchestrating your campaigns efficiently. Platforms like Sprout Social or Buffer allow you to schedule posts, interact with followers and analyze the performance of your campaigns on different social networks from a single dashboard. This centralization makes it easier to manage your online presence, saving time and improving your response to market dynamics.

One thing I've found helpful is using your social platforms natively AND using the tools that work for you like Lately.ai. It integrates with Hubspot ( and others) It is an AI-powered social selling platform that delivers actionable content in your voice. Human still required. Social selling isn't a 'campaign' in and of itself but something that integrates with your planning and efforts along the way. It all marries together. Marketing, social, sales, earned media, etc.. The right hand does need to know what the left is doing.

Launching a potent social selling campaign demands real focus. You really need to have the right Social Media Management Tool, helping you with content creation and scheduling and creating a positive and seamless interaction with the audience. Integration with CRM is crucial for a true customer view. Adding a Sales Enablement Platform ensures your team is well-equipped with resources. To measure success, incorporate analytics and reporting tools, allowing for a data-driven approach. This can really transform your campaign just an initiative to a strategic, well-armed force ready to succeed.

La creación de contenido atractivo y relevante es fundamental para atraer a tu audiencia en las redes sociales. Estas herramientas simplifican el proceso de dise?o y producción de contenido visual y multimedia. Al utilizar plantillas y recursos gráficos, puedes mantener una apariencia profesional y coherente en tus publicaciones. Además, estas herramientas te permiten optimizar tu contenido para las plataformas específicas, lo que aumenta su visibilidad y participación.

When launching a social selling campaign, a robust social media management tool can streamline your efforts, enhance productivity, and maximize your impact on social platforms. Here's a guide to selecting and utilizing a social media management tool for your social selling campaign: Define Your Objectives: Clearly outline your campaign goals and objectives. Determine what you aim to achieve through social selling, whether it's increasing brand awareness, driving sales, nurturing leads, or fostering customer relationships. Identify Key Features: Look for a social media management tool that offers features tailored to social selling, such as scheduling posts in advance, managing multiple social media accounts from a single dashboard.

I really wonder how many sales people get access to content creation tools other than maybe a chatgpt. Again, these types of tools are frequently given to marketers only

Investing in a Content Creation Tool raises the level of your campaign, attracting and engaging your audience. Tools like Canva and Adobe Spark offer capabilities for creating eye-catching visuals and quality content that resonates with your target audience. Creating relevant and visually impactful content is essential to stand out in the saturated digital environment, increasing visibility and engagement with your brand.

For me. Canva has been a real game-changer. Its intuitive platform offers so many templates and design elements, making content creation a breeze. I can easily customize visuals to align with my brand identity and messaging, ensuring consistency across all channels. The platform's collaboration features enable seamless teamwork, allowing my colleagues and I to work together on projects in real-time. Plus, the analytics provide valuable insights into content performance, helping me refine my strategies for maximum impact. Overall, Canva empowers me to create compelling content efficiently and effectively, driving engagement and ultimately boosting sales success.

Before buying content creation tools, make sure your sales team knows how to write content themselves. In my experience, most content tools will eliminate the authenticity of the sales team. Authenticity is crucial for being successful with social selling.

When launching a social selling campaign, utilizing a content creation tool can help you produce high-quality, engaging content that resonates with your audience and drives sales. Here's a guide to selecting and leveraging a content creation tool for your social selling campaign: Define Your Content Strategy: Before selecting a content creation tool, define your content strategy. Determine the types of content you'll create (e.g., images, videos, blog posts, infographics), the topics you'll cover, and the platforms you'll target. Align your content strategy with your overall campaign objectives and audience preferences. Identify Key Features: Look for a content creation tool that offers features tailored to social selling.

Implementing a Sales Enablement Tool is essential to empowering your team with the resources and knowledge needed to close sales more effectively. Platforms like Seismic and Highspot offer access to sales materials, training and insights into consumer behavior, allowing your team to personalize their sales approach to meet specific customer needs, improving conversion rates.

What you need isn't a tool, but a conversation, some awareness, the drive / motivation and if required, due to skills and capability gaps, some education - a tool is not the answer! If the sale force don't understand or are afraid of social selling as they see it as something different, alien, or not for them then you need to invest some time and energy to base their understanding and align it to the current ways of thinking, their current sales approaches and how these overlay within the social selling space. In many ways the more normal you make it, the more like what they have already done, then the better your social selling enablement will go.

When launching a social selling campaign, utilizing a sales enablement tool can empower your sales team with the resources, knowledge, and support they need to effectively engage with prospects and drive conversions on social media platforms. Here's a guide to selecting and leveraging a sales enablement tool for your social selling campaign: Define Your Sales Enablement Goals: Before selecting a tool, define your sales enablement goals within the context of your social selling campaign. Determine what resources and support your sales team needs to succeed in engaging prospects and closing deals on social media. Identify Key Features: Look for a sales enablement tool that offers features tailored to social selling.

One tool I have used in the past is Highspot. It offers a comprehensive platform that empowers sales teams with the necessary skills, knowledge, and resources for effective selling campaigns. It provides features such as content management and distribution, enabling easy access to sales collateral like case studies, testimonials, and white papers. Highspot also offers training and coaching capabilities, allowing sales managers to provide personalized guidance and feedback to team members. Integration with CRM systems ensures seamless workflow, analytics and insights provide valuable data for sales strategies. It has user-friendly interface and great functionalities, Highspot is a relevant and powerful tool for modern sales enablement.

Finally, a CRM (Customer Relationship Management) Tool such as Salesforce or HubSpot is essential for organizing and analyzing interactions with customers and prospects. These platforms help manage leads, monitor the sales cycle, and offer personalized service, strengthening customer relationships. Integrating sales and marketing data into a single platform optimizes the sales process, driving company growth.

Essa é uma das principais ferramentas para organizar os todos as etapas da propec??o e os pipelines. Existem diversas ferramentas de CRM no mercado, umas mais robustas que outras mas tenho utilizado a Octopus por ser mais simples e intuitiva. Os CRMs s?o sobretudo, salvadores de tempo tendo em vista que poderá automatizar parte do processo.

When launching a social selling campaign, utilizing a Customer Relationship Management (CRM) tool can help you organize, manage, and track interactions with prospects and customers on social media platforms. Here's a guide to selecting and leveraging a CRM tool for your social selling campaign: Define Your CRM Requirements: Before selecting a CRM tool, define your specific requirements within the context of your social selling campaign. Determine what features and functionalities are essential for managing customer relationships and tracking sales activities on social media. Identify Key Features: Look for a CRM tool that offers features tailored to social selling, such as contact management, lead tracking and opportunity management.

My Go to CRM tool is Salesforce. It offers a comprehensive platform for managing and optimizing customer relationships and sales pipelines. You can store and organize extensive customer data, including contact details, preferences, and interaction history. The automation capabilities streamline sales process, lead generation, qualification, and nurturing, improving efficiency and productivity. Integration with social listening, social media management, content creation, and sales enablement tools enhances effectiveness by providing a view of customer interactions across channels. Moreover, Salesforce's analytics and insights offer valuable data-driven insights for optimizing sales strategies and driving business growth.

El CRM es la columna vertebral de tu estrategia de venta social. Te permite gestionar de manera eficiente las relaciones con los clientes potenciales, realizar un seguimiento de las interacciones y asegurarte de que ninguna oportunidad se escape. Al centralizar la información del cliente en una sola plataforma, puedes ofrecer una experiencia más personalizada y enfocada en las necesidades de cada cliente. Además, estas herramientas facilitan la automatización de tareas repetitivas, lo que ahorra tiempo y permite que tu equipo de ventas se enfoque en actividades de alto valor.

I didn't contribute to the other parts of this article because I don't believe you can launch a 'Social Selling Campaign'. Social selling, by it's nature, is a process, a behaviour, a program - it's anything but a campaign which suggests a series of activities over a defined period of time. Just my two cents.

Stop with the tools, unless your sales process is fully automated you need the people before the tools. I have seen to many company implement good tools where the teams don't see or use them. Often as they haven't been informed, helped, or educated as to what social selling really is, their role and how it aligns to them in their roles. This applies not only to sales teams, often seen as the "target" but the executive and management teams too who have an important role to play on the journey to social selling success.

In the age of Chat GPT and Generative AI, I think people will get lazy. I already see it on linkedin, with more and more people posting, chapter length posts of waffle with the obvious tell tale phrases included. I agree with Sarah that Social selling really is a beahaviour, you need to integrate the correct tools for efficiency and metrics, but a large percentage of the required work comes from human response and decision making. Get the mix right to really fly and do not depend on tools too much!