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You’re about to launch a new product. What are the most effective tools to ensure its success?

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Launching a new product is an exciting and challenging process. You have a great idea, a clear vision, and a dedicated team. But how do you make sure that your product meets the needs and expectations of your customers, and that it stands out from the competition? In this article, we will explore some of the most effective tools that can help you ensure your product's success, from ideation to launch and beyond.

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1 Validate your idea

Before you invest too much time and money into developing your product, you need to validate your idea. Validation means testing your assumptions and hypotheses about your target market, customer problems, and value proposition. You can use tools like surveys, interviews, landing pages, prototypes, and MVPs (minimum viable products) to gather feedback and data from your potential users. Validation helps you avoid building something that nobody wants, and instead focus on solving real pain points and delivering real value.

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Basit khan

General Manager @ AAI | AI, Agile Methodologies
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In my opinion to ensure the success of a new product launch, utilize tools like SurveyMonkey for market research, Google Trends for public interest analysis, and Lean Canvas for business model validation to effectively verify and refine your product idea.

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Brian Chouinard

Founder of Next Gen Catheter Technologies
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Too many ideas are won or lost at this phase. Whiteboard sessions always make the most sense at this phase but a physical prototype or initial concept will always create more ideas and different avenues to pursue. I've been in early product development for medical devices for nearly my entire career and have seen some of the most elaborate virtual models in Solidworks to hand sketched concepts on a napkin but a crudely built prototype always seems to spark the best ideas.

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Batuhan Mekiker, PhD

R&D in Resource-Constrained Wireless Networks
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As a product engineer, spending bulk of his time in R&D phase, I can tell that the most important concept is to not get stuck on a particular idea, and of course doing proper market research. At this stage, me and my team try to dissect the problem and try to invalidate the idea from multiple angles. At the end of this process, if the problem persist that you really have an idea that you can work on.

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2 Manage your project

Once you have validated your idea, you need to manage your project effectively. Project management tools help you plan, organize, track, and communicate your product development activities. You can use tools like Gantt charts, Kanban boards, roadmaps, calendars, and task lists to define your scope, schedule, budget, and milestones. You can also use tools like Slack, Zoom, Google Docs, and Trello to collaborate and communicate with your team and stakeholders. Project management tools help you keep your product on track, on time, and on budget.

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Brian Chouinard

Founder of Next Gen Catheter Technologies
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As for scoping out the project, all the team members need to have a say when creating a timeline. There has been and always will be a need to create a roadmap for the project but too many PM’s create a Gantt chart on their own to please the key stakeholders. Nothing kills a team’s morale quicker than when a PM shows up on Monday with timeline that was created over the weekend!! It’s even worse when its created with a perceived release date and worked backwards!! Work with all the necessary team members starting today and generate the key milestones with everyone’s input. Your team members will work to meet their timelines if they feel responsible to their tasks instead of being told how long their tasks will take!!

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3 Design your product

Designing your product is not just about making it look good. It's also about making it easy to use, intuitive, and engaging. Design tools help you create and refine your product's user interface (UI) and user experience (UX). You can use tools like Sketch, Figma, Adobe XD, and InVision to design your product's wireframes, mockups, and prototypes. You can also use tools like UserTesting, Hotjar, and Google Analytics to test and optimize your product's usability, functionality, and performance. Design tools help you create a product that delights your users and meets their needs.

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Brian Chouinard

Founder of Next Gen Catheter Technologies
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One of the best pieces of advice that I've ever been given is to design your way through development and not prototype through it. Take your time and order the necessary components to make your design into a viable concept. Always think that someone will need to build this idea in production and not just in an R&D lab.

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Batuhan Mekiker, PhD

R&D in Resource-Constrained Wireless Networks
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In tech, I believe in disrupting the industry. In my opinion the fastest you can hit the market, better! And let the users decide if the idea and the design is valid. Once convinced, you can start working on the technical debt and optimizing the UI/UX.

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4 Build your product

Building your product is where you turn your design into reality. Building tools help you code, debug, deploy, and maintain your product's software or hardware. You can use tools like GitHub, GitLab, Visual Studio Code, and Arduino to write, review, and manage your product's code. You can also use tools like AWS, Heroku, Firebase, and Netlify to host, run, and scale your product's servers, databases, and applications. Building tools help you develop a product that works smoothly, securely, and reliably.

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5 Market your product

Marketing your product is how you attract, convert, and retain your customers. Marketing tools help you create and execute your product's strategy, campaigns, and content. You can use tools like Mailchimp, HubSpot, Buffer, and Hootsuite to manage your product's email, social media, blog, and website. You can also use tools like Google Ads, Facebook Ads, SEOmoz, and Ahrefs to optimize your product's search engine optimization (SEO), pay-per-click (PPC), and analytics. Marketing tools help you reach, engage, and grow your product's audience and revenue.

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Batuhan Mekiker, PhD

R&D in Resource-Constrained Wireless Networks
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This is something I'm actively learning. I think all engineers at least needs to understand what sells and how the gears in marketing turn. By understanding the idea behind marketing, I believe the engineering team can build better product.

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6 Improve your product

Improving your product is how you keep your customers happy and loyal. Improvement tools help you collect and analyze your product's feedback, reviews, and metrics. You can use tools like SurveyMonkey, Typeform, Trustpilot, and App Store Connect to gather and respond to your product's surveys, ratings, and comments. You can also use tools like Mixpanel, Amplitude, Heap, and Google Optimize to measure and improve your product's features, retention, and conversion. Improvement tools help you learn from your customers and make your product better and better.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You’re about to launch a new product. What are the most effective tools to ensure its success?

1

2

3

4

5

6

7

1 Validate your idea

2 Manage your project

3 Design your product

4 Build your product

5 Market your product

6 Improve your product

7 Here’s what else to consider

Product R&D

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You’re about to launch a new product. What are the most effective tools to ensure its success?

1

2

3

4

5

6

7

1 Validate your idea

2 Manage your project

3 Design your product

4 Build your product

5 Market your product

6 Improve your product

7 Here’s what else to consider

Product R&D

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