Just ask for more time. Many people tend to overcomplicate things because they do not know what to do. Honestly, I have asked clients for an extension by telling them how rushing things can impact the creativity process. They were happy to give me an extension. Sure, a few clients might give you a tough time when giving in an extension. However, that is a rare instance. If you already have a long-term relationship with a client, they'll happily give you more time. Nevertheless, it is critical that this doesn't happen too often. Asking the clients for an extension once a blue moon is fine, but don't make it a habit.

Effective copywriting hinges on strategic prioritization, clear communication, and structured execution. Begin with the easiest tasks to build momentum and achieve quick wins, boosting confidence for more challenging projects. When faced with delays or breaches, communicate transparently, breaking down issues into concise points for clarity and collaboration. Crucially, establish a solid framework for your copy, structuring it logically from headline to call to action for maximum impact. By prioritising tasks, communicating effectively, and structuring your approach, you'll consistently produce high-quality copy that delivers results.

First, I break everything into chunks. No staring at a massive project hoping inspiration strikes. Just one section at a time. Then, I lean on proven structures. Why rewrite an email framework when I already have a working one in my swipe file? Small shortcuts save hours. And when things get chaotic, I simplify. If I have 24 hours to craft a landing page, I won’t obsess over a single word for 30 minutes—I’ll get the message right first, then polish later. But most importantly? If the deadline is humanly impossible, I speak up early. A rushed job helps no one. Because at the end of the day, great copy isn't just about speed—it’s about clarity and impact.

Be honest and proactive when requesting more time. Approach your client or manager early, explaining the need for an extension while emphasizing your commitment to quality. Offer a realistic new deadline and highlight the benefits of giving the project the necessary time. If possible, suggest delivering parts of the work in stages to maintain progress. Show that you're managing priorities effectively and, if needed, propose solutions like delegating tasks or adjusting the scope. Clear communication and professionalism will help maintain trust while ensuring high-quality results.

As much as possible, I'd do my best to finish on time without trying to ask for extensions. But should this be the case, then I'll be transparent and explain my situation why I couldn't finish on time. Doing this builds more trust and transparency which often ends up in good terms.