Navigating conflicting feedback from clients can be tricky, but it's all about communication and flexibility. First, make sure you understand each client's perspective by asking clarifying questions. What do they like or dislike specifically? Can they provide examples? Once you have a clear picture, try to find a middle ground. See if there’s a way to incorporate elements from both preferences without compromising the message or brand voice. If the styles are too different, consider creating two versions of the copy to show the clients. This way, they can see how each approach looks in practice and decide which works best. Ultimately, stay patient and open to feedback—it’s about collaboration, not compromise.

While it's always nice to try to take in as much feedback as possible, determine who the key stakeholders are and optimize for them. You can't make everyone happy. Show that your copy is on point with regards to the brand guide and the strategy, but focus on making the best product that will appease key stakeholders.

When handling conflicting feedback on tone and style, I first clarify each client’s core needs to understand their vision. I then find common ground by aligning on key brand values. If needed, I present tailored samples or options that merge elements of both preferences, helping clients see the balance in tone and style. Open communication and flexibility are key to delivering a solution that satisfies everyone.

When the feedback from clients on tone and style conflicts with what was initially agreed on, you could refer them back to the agreement. If they persist on making a change, having a discussion on why they had a change of mind is important. That way, you are able to see things from their perspective and decide together which one works best, instead of blindly applying the feedback without asking appropriate questions. Sometimes the tone and style fit for the client's audience can be different from what the client wants. In such situations, it's best to help the client see why that style and tone should be used despite their preference. If you can't come to an agreement, you can test both for which has the best results.

I take the time to understand each client’s vision and ensure their preferences are reflected in the final copy while staying true to the overall brand message. Open communication is key, and I balance their input with my expertise to find a tone that satisfies everyone without compromising quality.