To determine if your social media strategies are making the right impact, track key performance indicators (KPIs) aligned with your brand’s goals, such as engagement rates, follower growth, website traffic, and conversions. Regularly analyze these metrics to assess performance trends and compare them to your initial objectives. Monitor audience sentiment through comments and feedback to gauge brand perception. Use A/B testing to experiment with different content formats and strategies, and adjust based on data insights. Lastly, evaluate the return on investment (ROI) by comparing the cost of your campaigns to tangible business results, like leads or sales.

The best way to see if your social media strategies are working, ask yourself these questions: Q1. Are you getting more engagement (likes, comments, shares)? Q2. Is your audience/followers growing? Q3. Are people talking about your brand online? Q4. Are you getting enough people to visit the website via any social link? Q5. Are you getting at least 1 genuine lead/sale from social media? If the answer to any of these questions is a "NO" you need to revamp the strategies. Simple! Also beyond that, look at the quality of conversations. For example, Zomato does this well by sparking relatable, fun dialogues with their audience - it helps in building trust & brand value.

To know if your social media strategies are working, check your: Here is what to do; engagement—likes, shares, and comments show people are interested. Watch your follower count for steady growth, but make sure they’re your target audience. Track website traffic from social media and, most importantly, see if your efforts lead to sales or leads. These are the key signs that your strategy is making an impact.

To measure the impact of your social media strategies, focus on key metrics like engagement rates, conversion rates, and follower growth. Regularly analyze analytics to identify trends and adapt strategies accordingly.

Monitor Social Share of Voice ??: Compare how often your brand is mentioned versus competitors to see if your strategies are helping you stand out in the market. Assess Audience Growth ??: Look beyond follower counts and focus on the quality of new followers - are they engaging with your content or just boosting numbers? For Example: A fitness brand measured the success of their Instagram campaign by tracking clicks from their bio link, leading to a 20% increase in product sales. They knew their strategy was working when they saw consistent growth in website traffic and a spike in conversions.