You're introducing a new software feature to a non-technical client. How can you make them see its benefits?

When introducing a new software feature to a non-technical client, knowing your audience is crucial. ?? Understand their needs and pain points, and tailor your explanation accordingly. ??? Use simple language, avoiding jargon, and focus on how the feature will solve their problems or improve their experience. ?? Highlight real-world benefits, like saving time, reducing costs, or increasing efficiency. ?? By aligning the feature's advantages with their goals, you'll help them see its true value and importance. ??

I need to do some research about my audience to know what's their background and what was happened recently in their company, so I could tweak the presentation to demonstrate value for them.

The key priority is ensuring that both parties have a thorough understanding of the development objectives and outcomes. Rather than expecting clients to possess technical expertise, our focus is on transparent communication and clarity. This involves clearly articulating the software's functionality and the process required to achieve the desired reports or outcomes. By aligning expectations and fostering understanding, we aim to ensure a successful and collaborative development process.

Non technical clients are interesting as they often have significant experience and drivers within specific areas of a business. Do your homework - on LinkedIn of course, to verify that your contact really is your key decision maker. Assuming that they are, understand what inspires them and how they have added value in the past. Then, horizon sweep their industry and the performance of their specific business area to qualify how their identified challenges might be resolved by your software. Next, qualify what success might look and feel like for them if they did purchase it. You are now fully armed for your consultative pitch.

Always Use analogies related to their field to make complex concepts more relatable. Also, I research my audience to know their background and help them understand better. Use simple language, and focus on how we will solve their problems or improve their experience. so in this way, we aim to ensure a successful development process.

When introducing a new software feature to a non-technical client, simplify the tech. ??? Break down complex concepts into easy-to-understand terms, using analogies and examples from their daily life. ?? Focus on the feature's practical benefits rather than technical details. ?? Show them how it will make tasks easier, save time, or enhance productivity. ?? Use visuals like charts or demos to illustrate its impact. ?? By keeping the explanation straightforward and relatable, you'll help them grasp the feature's value quickly. ??

Mejor Comunicación Podré comunicarme mejor con mi equipo. Es como tener una línea directa para compartir información rápidamente, sin complicaciones, mejorando así la colaboración y la eficiencia. Mayor Seguridad Mis datos estarán más seguros que nunca. Pienso en ello como tener una caja fuerte virtual para toda mi información importante, lo que me da una mayor tranquilidad. Reportes y Análisis Obtendré reportes detallados que me ayudarán a tomar decisiones inteligentes. Es como tener un asesor personal que me da los mejores consejos basados en datos reales y concretos. Flexibilidad Podré acceder a mi información desde cualquier lugar. Es como llevar mi oficina conmigo a todas partes, siempre disponible para cuando la necesite.

It's essential to avoid jargon when explaining a new software feature to a non-technical client. Instead, use plain language and relatable analogies. For instance, describing an API as a way for different software systems to communicate seamlessly can demystify the concept. This approach helps clients understand the practical benefits without getting overwhelmed by technical details.

Simplifique, n?o complique! Diminua a quantidade de informa??o para deixá-la mais digerivel. O cérebro tem uma capacidade de absor??o limitada, se saturado a informa??o n?o é fixada e acumula deixando as pessoas confusas e ansiosas. Menos é mais, seja o facilitador! Mostre as entradas necessarias e explique as saidas e foque nos benefícios dos recursos e n?o na tecnologia, tecnologia é meio, Descubra o canal mais eficiente para o seu cliente, explore as possibilidades.

Introducing a new software feature to a non-technical client or a non-technical manager is a challenge that most of us as software engineers or technical managers have faced. Here are the steps I personally take to tackle such a situation: 1. Explain the benefits of the feature in the most non-technical way possible. 2. Highlight the fear of missing out (FOMO) by emphasizing what they have been missing until now. 3. Provide relevant numbers and statistics. I use these points very often and find them effective.

When introducing a new software feature to a non-technical client, demonstrating value is key. ?? Show how the feature directly benefits them, such as improving efficiency, reducing costs, or enhancing user experience. ?? Use concrete examples and case studies to illustrate real-world impacts. ?? Offer a live demo to let them see the feature in action, highlighting its ease of use and effectiveness. ??? By clearly showcasing the tangible advantages, you'll help them understand and appreciate the feature's value. ??

facing the new client, the actual demonstration is the best way to help him know the tech, machines, or others. we are the powder processing equipment manufacturer, to show the material grinding test on the machine will give more confidence to the client and to build the trust bridge.

A hands-on demonstration can be more effective than verbal explanations. Show how the new feature integrates into their existing workflow and solves specific problems. By providing a tangible example of how the feature improves efficiency or data accuracy, clients can better appreciate its value.

Quantify the Benefits ?? Translate the feature's advantages into measurable metrics that matter to their bottom line. ?? Estimate the time savings, increased productivity, additional revenue potential, or reduced costs the feature can drive. ?? For instance: “Our automated invoice processing feature can reduce your accounting team's time spent on manual data entry by up to 80%. ?? That's around 20 hours saved per week that they can reallocate to higher-value tasks like financial analysis and forecasting. ????”

Nada tem mais for?a do que uma a??o que provoque resultados satisfatórios, em algo que esteja incomodando seu cliente. Seja economizando o seu tempo, deixando livre para outras coisas ou facilita??o na rotina com diminui??o de retrabalho, ausência de erros.

Literature that provides social proof is critical in this digital era. Success stories can do much more than showcase the brands you’ve worked with, they help talk about real time implementation. It is an open ended opportunity to talk about your product/service capabilities and knit stories that can translate to different industry silos your business caters. All it takes is a use case and your key value drivers, these assets can be used to support everything from your outreach, lead conditioning, service benchmarking to authority building. In my experience a list of 3 to 5 bulleted points on your key value does more for any content development initiative than endless excels of content strategy. Make that list and benchmark your stories.

Sharing success stories from similar projects can help reinforce the value of a new software feature. Providing case studies where the feature improved efficiency, profitability, or customer satisfaction can help clients envision similar positive outcomes for their business.

Craft a relatable story or scenario that illustrates how the new feature can positively impact their business. ?? Use characters and situations they can identify with to make the benefits feel real and relevant. ?? For example: “Imagine Sarah, your sales manager, is rushing to prepare for a big client meeting. ??♀??? With our new AI-powered data analysis feature, she can generate insightful sales reports in seconds rather than spending hours manually crunching numbers. ??? This frees her up to focus on crafting the perfect pitch and closing the deal. ????”

O sucesso de outrem gera energia para que consigamos tornar real o nosso. Criar a nossa estratégia com informa??es que foram validadas anteriormente nos permite concentrar em novas oportunidades e fazer ainda mais a diferen?a. E como andar nos ombros de gigantes. Incentive sempre seu cliente a fazê-lo. Se destacar frente ao mercado gera distin??o e confian?a.

In order for clients and employees to adopt new technology, it is essential to first address any existing concerns or problems they may be facing. Regardless of how advanced the technology may be, it will not be used effectively unless the underlying issues are taken into account. Therefore, it is crucial to thoroughly understand the nature of the problem before introducing any new solutions.

Integración con Sistemas Existentes Es natural preocuparse por cómo una nueva tecnología se integrará con los sistemas que ya se utilizan. Es importante saber que la nueva función se ha dise?ado para integrarse sin problemas con los sistemas actuales. Es fundamental contar con asistencia durante todo el proceso de integración, asegurando que todo funcione correctamente y sin interrupciones. Retorno de la Inversión La inversión en nueva tecnología siempre debe justificarse. Es esencial ver resultados tangibles y beneficios claros. La nueva función puede mejorar la eficiencia, reducir costos y, en última instancia, ofrecer un retorno de inversión significativo.

It's important to address any reservations clients may have about adopting new technology. Whether it's about ease of use, integration with existing systems, or ROI, providing clear, reassuring responses is crucial. For example, offering training sessions and support materials can ease concerns about the learning curve. This proactive approach builds trust and demonstrates commitment to their success.

Offer a Phased Approach ?? Break down the feature adoption into manageable stages to make it feel less daunting. ?? Propose a pilot program or trial period where they can test the feature with a smaller user group before rolling it out company-wide. ?? This reduces perceived risk and allows them to see the benefits in a controlled environment. ??? You might suggest: “We can start by rolling out the automated expense reporting feature to your finance department next month. ???? They can test it out, provide feedback, and act as internal champions. Once they're comfortable, we can expand it to other departments in phases. ??→??→??”

Utilización de Comentarios Los comentarios recibidos serán utilizados para realizar mejoras continuas. Explicar cómo se implementarán estos comentarios ayuda a entender que cada aporte tiene un impacto real en el desarrollo del software. Este proceso asegura que la función evolucione y mejore constantemente, basándose en experiencias y necesidades reales. Importancia de la Experiencia del Usuario Tu experiencia con la nueva función es sumamente importante. Asegurarte de que el software brinde los beneficios prometidos es una prioridad. Esto demuestra un compromiso no solo con el desarrollo del producto, sino también con tu éxito y satisfacción a largo plazo.

A unique trick that can work wonders when done so responsibly is to use your own product (software or hardware) under the influence of some altered state(like: Extreme fatigue, inebriation, other). Its not about getting them to understand your feature as much as its getting you to get to to point of why and how. You may also discover its not as user friendly or convenient as you once believed. Obviously this is done prior to the engagement during alpha testing.

use relatable analogies. For example, if you're introducing a project management tool that automates task assignments, you might say: (Think of this feature like a smart assistant. Just as an assistant remembers your meetings and reminds you of tasks, this tool automatically assigns tasks to team members based on their workload and skills. This way, you can focus on the bigger picture without worrying about who’s doing what.) This approach makes the technology more relatable and highlights its practical benefits in a way that’s easy to understand.