You're interviewing a Strategic Communications candidate. How can you tell if they're the right fit?

???????????? ?????? ?????? ?????????????????? ???????????????????????????? ???????????????????? ???????: ???????????? & ????????????????????: Past projects & results Channel expertise. Scenario-based problem-solving Crisis experience ???????? ????????????: Critical thinking & decision-making Writing & editing (test or samples) Collaboration & interpersonal skills Curiosity & learning ???? ???????????? ?????? ??????????????????: Reference checks Portfolio review ?????? ??????????: Tactics over strategy No results focus Lack of audience sensitivity Poor writing Difficulty handling challenges ?????????? ??????: Strategic thinker Audience-focused Results-oriented Collaborative Adaptable

To assess if a Strategic Communications candidate is the right fit, examine their track record in crafting cohesive and effective messaging across various channels. Evaluate their ability to adapt communication strategies to different stakeholders and situations, showcasing versatility and strategic thinking. Assess their understanding of the organization's goals and their capacity to align communication efforts with overarching objectives. Finally, inquire about their experience in crisis management, gauging their composure and strategic approach in navigating challenging situations.

During the interview, ask the candidate to describe specific situations where they have applied their strategic communications skills. For example, you can ask them to tell you about a time when they had to communicate a complex or sensitive issue to a diverse group of stakeholders. How did they approach the challenge? What tools and techniques did they use? How did they handle feedback and criticism? How did they evaluate the outcome and learn from the experience? Behavioral questions can help you understand how the candidate thinks and acts in real-world scenarios.

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Call the candidate's references and ask for specific examples of what they did well, and things you think they need to work on.

To assess if a candidate is the right fit for a Strategic Communications role, I focus on several key aspects: a) Strategic Thinking: Look for their ability to analyse complex issues, anticipate challenges, and develop long-term plans aligned with organisational goals. b) Adaptability: Evaluate their capacity to pivot strategies based on changing circumstances or stakeholder feedback. c) Storytelling Skills: Assess their capability to craft compelling narratives that resonate with target audiences and drive desired outcomes. d) Media Savvy: Gauge their understanding of different media platforms and their proficiency in leveraging them effectively for communication purposes. e) Crisis Management: Assess their handling crisis management vital