You're having trouble managing your video revenue. How can you simplify the process?

1 Choose a video content management system

A video content management system (VCMS) is a software that allows you to upload, store, organize, distribute, and monetize your video content. It can help you streamline your workflow, automate your tasks, and integrate your data. A VCMS can also provide you with features such as transcoding, encryption, analytics, and ad insertion. Depending on your needs and budget, you can choose from different types of VCMS, such as cloud-based, self-hosted, or hybrid.

2 Optimize your video formats and quality

One of the factors that affects your video revenue is the format and quality of your video content. You want to ensure that your videos are compatible with different platforms and devices, as well as fast and smooth to load and play. To do this, you need to optimize your video formats and quality according to the best practices and standards of each channel. For example, you can use adaptive bitrate streaming (ABR) to adjust the quality of your video based on the bandwidth and screen size of your viewers.

3 Use a video ad server or network

Another factor that influences your video revenue is the type and placement of your ads. You want to maximize your ad impressions, clicks, and conversions, while also avoiding ad fatigue and annoyance. To do this, you need to use a video ad server or network that can help you manage your ad inventory, campaigns, and performance. A video ad server or network can also provide you with access to various ad formats, such as pre-roll, mid-roll, post-roll, overlay, or interactive.

4 Monitor and analyze your video metrics

To improve your video revenue, you need to monitor and analyze your video metrics regularly. You want to understand how your videos are performing in terms of views, engagement, retention, and revenue. You also want to identify your strengths, weaknesses, opportunities, and threats. To do this, you need to use a video analytics tool that can help you collect, visualize, and interpret your data. A video analytics tool can also provide you with insights and recommendations on how to optimize your video content and strategy.

5 Test and experiment with your video content

Finally, to simplify your video revenue management, you need to test and experiment with your video content frequently. You want to find out what works best for your audience, goals, and budget. You also want to keep up with the latest trends and innovations in the video industry. To do this, you need to use a video testing tool that can help you create, run, and measure different versions of your video content. A video testing tool can also provide you with feedback and reports on your results and impact.