You're having trouble identifying technical issues on your website. What's the best way to find them?

Google Search Console is a great place to start, it will show you schema issues, redirect and crawl issues, as well as issues with page experience from core web vitals. From there I usually run a crawl on Screaming Frog to identify any meta title and description issues and 404's as well as javascript or css linked to. After which I check SEMRush for any abnormalities in such as content length, keyword issues, for several other issues.

Finding technical issues on your site can be frustrating, especially if you don’t know where to look. Use a website auditing tool to scan your site for common errors, such as broken links, slow loading speed, or poor SEO. These tools can give you a comprehensive report of what needs to be improved, and some even show you the exact line of code where the issue is. Watch how real users interact with your site using session recordings or heatmaps. Ask your users for feedback using surveys or polls. Test your site’s usability with real people using usability testing. These tools help you recruit right participants, design the tasks, and collect the data. That’s like having a lab assistant who can conduct experiments and analyze the results.

Another one, very detailed professional and very good tool is SEO Power Suit, which is a great helper for every skilled SEO professional.

Search engine crawling tools, like Screaming Frog, Sitebulb, and DeepCrawl, are essential for website optimization. They act like a search engine's eyes, meticulously examining your site's structure, content, and technical health. By identifying issues like broken links, poor metadata, or unoptimized content, these tools are invaluable for enhancing a website's search engine visibility and user experience. They essentially provide a roadmap for improvements, making them crucial for anyone serious about digital presence.

If you're struggling to pinpoint technical issues on your website, consider conducting a thorough website audit using specialized tools like Google Search Console, Screaming Frog, or SEMrush. These tools can help identify issues such as broken links, slow page speed, or improper indexing.

Crawlers like Moz, SemRush, and Screaming Frog give you a good overview of what your site issues are. You can export the data or view reports in the tool.

For example, a tool like SEO Power Suit gives you very detailed prefight and also a very detailed list of all technical issues on your website, including indexing and crawlability issues, problems with redirects, page speed, encoding and technical factors, URL problems, Linking problems, problems with images, on page issues, localization issues, and much more.

Search engine crawling enable deep analysis, uncovering issues like broken links, duplicate content, or indexing problems, allowing for targeted optimization efforts. By leveraging customizable settings, marketers can prioritize fixes and enhance overall site visibility and user experience, ultimately driving organic traffic growth and maximizing ROI.

Technical issues could include Site speed issues stemming from a server response, backend taking to long to query, too much cls, images being to large and more. Also meta titles and descriptions need to be a certain length and helpful. Another issue could be with the structure of your html or schema structure. Also, checking for inter-site linking, text content, or even console errors could affect SEO.

Meta data are also a very important element for the CTR (click true rate) from search engines to your website, and they determine if visitors would click on your link, or your competitor's link.

Missing or poorly crafted title tags and meta descriptions are missed opportunities. Avoid keyword stuffing, optimize images with alt text, and leverage structured data when applicable. A well-linked internal structure helps search engines understand your content relationships.

Search engines main goal is to provide fast, useful content to their users. Anything that affects user experience should be prioritized first.

First, you should concentrate on the issues preventing the proper indexation of your website and its appearance in the search engine. Then, when you have sorted this, concentrate on the page speed and broken things on the website, mainly on the pages that are already better at driving traffic, than on others. This is an important UX factor both for users and for search engines. Then, at the last place, take care of other, less important issues. This way the website would get indexed faster and user experience would be better, website would be driving more traffic while you are fixing the lower priority issues.

Prioritizing technical issues involves considering their impact on SEO and user experience. Start by identifying high-impact issues using tools like Google Search Console. Focus on issues affecting crucial pages and those hindering crawlability or site speed. Collaborate with developers for efficient fixes and conduct thorough testing post-implementation to ensure effectiveness. Regular monitoring and proactive maintenance are key for sustained performance.

Regularly check Google Search Console, Google Analytics, as well as set up weekly reporting in a tool such as SEMRush or Moz. And also keep an eye on page speed using GTmetrix or Page Speed Insights

Keeping your website healthy is like giving it a regular check-up. Here's what you can do in simple terms: User-Friendly Design: Check if your website is easy to use. Make sure buttons and features work properly for a positive user experience. Visitor Tracking: Use tools to monitor website traffic. If many people visit, that's great! If not, identify and fix issues to attract more visitors. Scalability Testing: Ensure your website can handle a large number of visitors simultaneously. Fix any slowdowns or issues to make it party-proof. Inclusive Design: By following these simple steps, you're effectively caring for your website, ensuring optimal performance, and creating a positive experience for all visitors.