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You're giving a presentation to your biggest client. How can you avoid the most common mistakes?

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You're giving a presentation to your biggest client. How can you avoid the most common mistakes? This is a question that many professionals face, especially when the stakes are high and the expectations are even higher. In this article, you'll learn some practical tips to prepare, deliver, and follow up on your presentation, so that you can impress your client and achieve your goals.

本文章的要点总结

Understand your client's needs:

Researching your client's background, challenges, and preferences allows you to tailor your message effectively. This ensures that your presentation resonates with their interests and addresses their specific pain points.### *Follow up professionally:After the presentation, promptly thank your client and address any additional questions or requests. Regular communication keeps the momentum going and shows your dedication to meeting their needs.

本摘要由 AI 和以下专家提供支持

Farhoon Asim

I've helped 100+ international students…
Haya Fayaz Walvir

M.Sc Financial Technology graduate |…

1 Know your audience

The first step to a successful presentation is to understand who you're talking to and what they want. You need to do some research on your client's background, needs, challenges, and preferences. What are their pain points and goals? How do they make decisions and evaluate solutions? What are their questions and objections? How do they like to receive information and feedback? Knowing your audience will help you tailor your message, tone, and style to their interests and expectations.

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Farhoon Asim

I've helped 100+ international students land UK jobs | Founder & CEO @ International Hustlers | Ex-KPMG
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Knowing your audience is key to succeeding on LinkedIn. If you can't describe your ideal customer, you will NEVER be able to grow fast.

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Bonnie Falconer

Qualified Horticulturist & Trainee Mycologist
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Knowing your audience is one of the most important points to delivering a presentation that is catered to the needs of the client after all presenting to a client is part of customer service. Asking them open questions eg: " What is it that you would like to see in the presentation? Can you elaborate on this please, so i have an idea on what i should be delivery in presentation & can meet your needs". Another pointer that is important too this isnt mentioned very much in presentations at all is active listening. Activitely listening to what your client, company, manager or group/ clubs needs are in a presentation is very important so you can deliver a presentation that is catered to what people want.

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George Kaggo

Jubilee Health Insurance Company Of Uganda
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1. Know your audience by Understanding their needs, interests and level of expertise 2Prepare thorough presentation rehearsal 3 Use Visuals wisely by avoiding overwhelming slides 4.Stay focused by sticking to the main points and avoid going off-track 5.Practice timing as you allocate it wisely among different sections of the presentation 6.Be interactive through encouraging audience participation through question 7.Handle technical issues by preparing back up plans amidst technical errors 8.Project Confidence through eye contact, speak clearly to exude confidence to convey credibility and authority 9.Adaptable by preparing to adjust your presentation on audience feedback 10. Follow up after the presentation and solidify the relationship.

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2 Plan your content

The next step is to plan what you're going to say and how you're going to say it. You need to have a clear and concise structure for your presentation, with a strong introduction, a compelling body, and a memorable conclusion. You also need to choose the right content to support your main points, such as facts, figures, stories, examples, and testimonials. You should avoid cramming too much information or irrelevant details into your presentation, as this will confuse and bore your audience. Instead, focus on the key benefits and value propositions that your client cares about.

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Haya Fayaz Walvir

M.Sc Financial Technology graduate | ACCA Affiliate | Global Rank 8 | AIR 2 | Edufluencer | Gold Medalist - SRM University ?? | Content Creator | Data Analyst Enthusiast |
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Yes, based on the topic that the client would be interested in, you must present your findings. Beware, this must also include those topics which he/she must be aware of, like any issues, any problems that are not solved, something not in the control of the company, any precautionary actions that would be necessary, and more. Be as objective and relevant as possible.

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3 Design your visuals

The third step is to design your visuals, such as slides, charts, graphs, images, and videos. You need to make sure that your visuals are clear, consistent, and engaging, and that they complement your verbal message. You should avoid using too many or too few visuals, or using visuals that are cluttered, distracting, or hard to read. Instead, use visuals that enhance your message, highlight your main points, and appeal to your audience's emotions and logic.

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Farhoon Asim

I've helped 100+ international students land UK jobs | Founder & CEO @ International Hustlers | Ex-KPMG
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Visuals help explain complex concepts simply. International students need to understand that they MUST use visuals in their presentations.

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4 Practice your delivery

The fourth step is to practice your delivery, which includes your voice, body language, and timing. You need to rehearse your presentation several times, preferably in front of a mirror, a camera, or a friend. You should pay attention to your tone, volume, pace, and pitch, and make sure that you sound confident, enthusiastic, and professional. You should also use gestures, eye contact, and facial expressions to convey your emotions and connect with your audience. You should avoid reading from your notes or slides, or using fillers like "um" or "ah". Instead, speak from the heart, use pauses, and vary your voice.

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5 Handle your nerves

The fifth step is to handle your nerves, which are inevitable and normal before any presentation. You need to acknowledge and accept your nerves, rather than trying to suppress or ignore them. You need to use positive affirmations, visualization, and breathing techniques to calm yourself down and boost your self-esteem. You should avoid caffeine, alcohol, or nicotine, as they can worsen your anxiety and affect your performance. Instead, drink water, eat healthy snacks, and do some physical exercises to relax your body and mind.

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6 Follow up with your client

The final step is to follow up with your client, which is often overlooked but very important. You need to thank your client for their time and attention, and ask for their feedback and questions. You need to provide them with any additional information or resources that they requested, and remind them of the next steps and deadlines. You should avoid being pushy or impatient, or leaving your client hanging. Instead, be polite, professional, and proactive, and maintain regular communication until you close the deal.

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Farhoon Asim

I've helped 100+ international students land UK jobs | Founder & CEO @ International Hustlers | Ex-KPMG
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After coaching 100s of international students, I've learnt that 99% do NOT follow up after applying for UK jobs. This is a HUGE mistake. My best students, who landed ￡40k+ UK jobs, would follow up once every 5 days for 4 weeks after applying. These best students ended up landing their dream jobs in ~45 days (on average). This is how powerful following up is.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're giving a presentation to your biggest client. How can you avoid the most common mistakes?

1

2

3

4

5

6

7

1 Know your audience

2 Plan your content

3 Design your visuals

4 Practice your delivery

5 Handle your nerves

6 Follow up with your client

7 Here’s what else to consider

Presentations

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You're giving a presentation to your biggest client. How can you avoid the most common mistakes?

1

2

3

4

5

6

7

1 Know your audience

2 Plan your content

3 Design your visuals

4 Practice your delivery

5 Handle your nerves

6 Follow up with your client

7 Here’s what else to consider

Presentations

给文章评分

感谢您的反馈

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