As you prepare for your product launch, clear and honest communication is key to setting realistic customer expectations. This helps avoid misunderstandings and fosters customer satisfaction. Here are some strategies to consider:

• Communicate early and often: Send regular updates to keep customers informed about launch timelines and any potential delays.

• Be transparent about features: Clearly outline what your product can and cannot do to prevent over-promising.

• Set clear policies: Define return, refund, and support policies to manage expectations post-launch.

How have you managed customer expectations during a product launch?