Feedback will always be part of the process because at the end of the day it all boils down to what the client wants. The key here is NOT to take it personally. Look at it as an opportunity for growth and improvement.

When receiving tough feedback, I remind myself it’s part of the process, not a personal attack. I consider the client’s perspective—sometimes they might see things I missed. Clear communication is essential, so I ask clarifying questions to ensure we're on the same page and avoid any unwanted requests. With their input in mind, I improve the copy and, when necessary, respectfully explain my reasoning if I disagree. Above all, I stay calm and professional, giving myself a moment to process if needed. This approach turns feedback into an opportunity to create stronger, more effective work.

I take a step back to process the feedback objectively, focusing on how it can improve the work rather than taking it personally. It’s important to stay calm, respond with openness, and use the feedback as an opportunity for growth while maintaining a positive and professional attitude.

The client isn't always right. The client's feedback might be misguided, unthinking, or just plain wrong. But it's your responsibility to guide the client toward good copy—which includes accepting responsibility when the client points out something you should have done better. Fix what you can, and redirect the client when they're off base.