Emphasize the unique value and growth opportunities your organization offers beyond salary, highlighting career development, work culture, and potential future roles. Tailor your offer to align with their priorities, addressing aspects like flexibility, project ownership, or professional development if these are important to them. Be transparent about any constraints, but also be willing to explore performance-based incentives or signing bonuses to make the offer more attractive. Reinforce their importance to the team’s future success, showing genuine interest in their career journey.

??Be honest. Tell company B that you'd love to work with them, provide reasons why and an overview of things you plan to accomplish there. Let them know that you're considering an offer from another company that has an expiration date and that you would love to hear back from them before that time. ??If they're smart and they want you they'll deliver an offer. If they're playing games during the offer stage they're either not a good company to work for or they're strongly considering other candidates. ??You can only negotiate effectively if you're honest and competent enough that they really want to hire you.

I am responsing to this question based on my experience with good sales people. Clearly articulate the team's goals and how the candidate's skills and experience align with the company's future. Convey the organization's values and work culture, highlighting how the candidate's personal values resonate with the team. Paint a picture of success by visualizing the impact their contributions will make, such as closing significant deals and achieving team milestones. Describe how the team will recognize and reward success, fostering a positive and motivating work environment. By focusing on these aspects, you can position your offer as a strategic investment in the candidate's future, ultimately winning their commitment.

Emphasize your role's unique benefits and growth opportunities, highlighting aspects that align with the candidate's career goals. Present a competitive offer and remain flexible with perks or professional development options if possible. Show genuine enthusiasm for their potential impact, creating a compelling case for why they should choose your organization over others.