START BY NOT EXPLAINING THE TITLE OF YOUR KEYNOTE. GET IMMEDIATELY into what you're going to accomplish together. No one wants an announcement like it's your title page. Craft a hook to get them leaning in right away.

To grab the attention of senior executives right away, start with something that makes them take notice immediately- this could be a thought provoking question related to your topic, insightful quote or an anecdote / story that ties in to your message. This gets them interested because it's unexpected and directly ties into what matters to them. Speak clearly, make eye contact, and keep your message short and focused right from the start. Also anticipate questions in advance and prepare answers. When you show you're confident and know what you're talking about, they'll be ready to listen.

Grab their attention with a great opening that is relevant and intriguing, and one they can relate to. Do your homework to know your audience so that the opening is impactful and keeps them engaged. Share something specifically about your experience (storytell) that continues to hook their attention and strengthens your credibility. Share with them what they’ll walk away with that will be valuable and continue to share resources from which they can benefit.

Commanding the boardroom begins before you utter a word. Presence is pivotal walk in with quiet confidence, letting your demeanor speak volumes. As for the opening move, set the tone with a compelling narrative or a provocative question that immediately captures attention. Establish your authority without arrogance, demonstrating both knowledge and humility. Use crisp, clear language an executive audience values brevity and substance. Above all, ensure your opening conveys one thing: that what follows will not merely inform, but engage, challenge, and drive decision-making.

Assuming you are familiar with the names and background of folks in the room, begin your talk by talking directly to them! Use first names, Mr. or Ms. and draw them in with a relatable inclusion that covers your presentation content. Shows a confident approach by putting yourself in the seats with the audience and illustrates an assurance of solid information to come. "Julie, closing that last project required a big collective effort. I will be covering some of the roles you used and a few others in today's presentation on long term project collaboration."