In direct sales, these strategies I used to prefer: Understand Their Objections – Listen actively to identify their real concerns. Highlight Benefits, Not Just Features – Show how the service solves their specific problem. Build Trust – Share success stories, testimonials, or case studies. Offer a Low-Risk Trial – If possible, provide a demo or flexible terms. Personalize Your Approach – Tailor your pitch to their industry and needs. Create Urgency – Highlight limited-time offers or competitive advantages. Stay Persistent Yet Respectful – Follow up strategically without being pushy.

In my experience, direct sales shouldn't come across as desperate. Make sure to hear your client out and understand where they are, sales is always a psychological factor, does your product make a difference to the potential client. Once you have grasped their mindset, ask how you can make a difference and apply the logic in why they should take your product and lastly, try to retain this client, through word of mouth and ensure they have left with the primary need satisfied and you have successfully upsold. Be graceful, aggressive sales won't get you far in the long run, as this implies you are only trying to close a short term gap.

As the old saying goes: "People hate to be sold, but they love to buy." Resistance comes from a person feeling like they're being pushed in a direction they don't want to go. Sales is active, but also highly passive in its requirements for listening and understanding a potential client's needs. This comes first, because only then, can you provide the right solution that will actually improve their life/solve their problem/etc. Too "salesy" off the bat will just get the proverbial (or literal) door closed in your face.