When facing resistance in contract negotiations, leveraging data can be an effective way to break through the impasse. Start by presenting historical data that highlights successful past agreements, showing how similar deals have benefited both parties. Use market analysis to provide context and demonstrate that your terms align with industry standards. Additionally, predictive models can be a powerful tool to showcase the potential success of the deal, helping to rationalize your position. Data-driven arguments are harder to dispute and can shift the conversation from emotions to facts, encouraging more objective decision-making.