You're facing objections on pricing in social selling. How can you successfully handle them virtually?
Facing pricing pushback in your virtual sales? Here's how to handle it effectively:
How do you approach pricing objections in your virtual sales? Share your strategies.
You're facing objections on pricing in social selling. How can you successfully handle them virtually?
Facing pricing pushback in your virtual sales? Here's how to handle it effectively:
How do you approach pricing objections in your virtual sales? Share your strategies.
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OVer $16.2M sales I have so many tips here but such little space... :) Here are a few to help.. Understand the Objection First: Before responding, ask clarifying questions to fully understand the prospect's concern. Is it truly about the price, or is it about perceived value, budget constraints, or timing? Reframe the Value: Emphasize the unique benefits and outcomes of your offer rather than focusing solely on price. Highlight the long-term value, ROI, and specific pain points your solution addresses. For example, "I understand your concern about the cost, but let’s look at how this investment will save you X amount of time or generate Y increase in revenue." Continued in comments..
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Social is a communication not a conversation as is email, livechat, SMS, etc Communication has its place as does conversation. Pricing conversations and objections should be a conversation not a communication. Let your competition do it this way ! Not you. Use communication to change the channel to a conversation. 'thanks for your question, to really understand and help each other resolve this we need to speak, would today PM or tomorrow AM better suit you for a call?'
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You shouldn't be having conversations about price on social, you should be having them face to face. A fundamental mistake people make is thinking social selling is about selling (which it isn't)...social selling is about relationships and is the vehicle to get to know more people more efficiently than other mediums.
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Price is just a number—value is what hits the senses. In your social media, show them the sweat behind your work, the human effort. It’s like watching a craftsman at work. When they see the craft, they feel the value. In my experience with product launches, this story changes the conversation from ‘too expensive’ to ‘worth every penny.’
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To overcome pricing objections, first, identify the customer's worries to understand where the objection comes from. After that, the value proposition should be reframed, and flexible pricing alternatives should be offered. Addressing issues directly, using social proof to create trust, and negotiating intelligently. Implementing these strategies can boost your chances of closing more business and overcoming pricing objections in virtual sales encounters.
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