You're facing negative press coverage during a crisis. How do you maintain public trust?

Don’t go silent—address the issue head-on with transparency and honesty. People value clarity, so acknowledge what’s happening and explain how you’re dealing with it. Use social media and public platforms to engage directly with the community, showing them that you’re listening and taking action. Most importantly, demonstrate accountability by outlining the steps you’re taking to fix the situation and prevent it from happening again. Trust isn’t lost in the crisis itself—it’s lost in how you respond, so show the public that you’re in control and committed to doing better.

Depende del caso. Si la prensa negativa es por un error interno, siempre debemos hacernos cargo del error, no negarlo ni tratar de ocultarnos. Siempre se debe aprender de ello y buscar crecer y mejorar. Ahora, si la prensa es simplemente ofensiva por otros motivos no internos, la estrategia siempre será demostrar con hechos que no hay razón en dicha publicidad negativa.

Don't get mad, answer all questions as best as you possibly can. Don't worry about bad press but show your skills and expertise