In a high-pressure interview, represent all stakeholders by understanding their perspectives and crafting a unified core message that integrates diverse viewpoints. Use concise talking points that reflect shared goals and values, ensuring consistency. During the interview, acknowledge each question, then pivot back to your main message to keep the narrative aligned. This strategy ensures inclusivity, balances interests, and maintains the organization’s credibility, demonstrating that all voices are valued and considered in your responses.

A high-pressure media interview calls for a single, focused voice rather than multiple perspectives. It’s the media's responsibility to introduce other voices or viewpoints as needed.

Prepare by gathering input from all stakeholders beforehand—understand their key concerns and the messages they want emphasized. Create a unified narrative that captures these perspectives while staying on message. During the interview, stick to the core points and weave in stakeholder priorities where relevant. If the pressure rises, stay calm, keep answers concise, and pivot back to the main talking points. After the interview, debrief with stakeholders to ensure their voices were represented accurately. It’s all about being a clear, confident voice while ensuring everyone’s interests are addressed.

Prioritize balance by addressing each group’s concerns and priorities fairly. Use inclusive language like “we” or “our” to show unity. Anticipate conflicts and prepare bridge statements. Stick to facts and evidence. Stay composed to remain flexible and coherent.

I would first talk to each stakeholder to understand their key messages and concerns, then synthesise their input into talking points that reflect collective position. Prior to the interview, I draft clear and concise messages that incorporate these perspectives. During the interview, I would focus on these points, representing each stakeholder's views accurately. Another tactic would be to provide the media with supplemental materials, such as statements or fact sheets, to reinforce messages.