Start with understanding what is causing the delays (development issues, failed beta tests) and the risks of maintaining the current GTM plan. Then, work with the key stakeholders to "same page" the GTM plan based on the updated assumptions and risks. Come to the table with a clear, concise plan that includes timelines and milestones for check-ins to ensure the schedule stays on track. And don't forget to be prepared to know what hill you're willing to die on.

When facing stakeholder delays, proactive measures are essential to keep a product launch on track. Begin by prioritizing open communication—hold regular check-ins to address roadblocks early and reinforce timelines. Break down project phases, setting clear milestones and deadlines for each stakeholder to ensure accountability. If delays persist, explore parallel workflows to advance other tasks, reducing downtime. When necessary, negotiate critical deadlines to maintain core launch goals, while adjusting less crucial elements. By managing dependencies carefully and maintaining flexibility, you can mitigate delays, ensuring the launch stays as close to schedule as possible.

Here’s how to keep your product launch on track: Prioritize clear communication: Ensure open lines for updates and address concerns promptly to prevent misunderstandings. Set flexible deadlines: Build in buffer time for potential setbacks, keeping your timeline realistic yet adaptable. Have contingency plans ready: Identify alternative steps or resources to maintain progress even if delays arise.

To keep your product launch on track despite delays from key stakeholders, proactive planning. Here’s how to manage effectively: Identify tasks that don't rely on pending inputs and move forward with them to keep momentum. Communicate specific deadlines to stakeholders, emphasizing how their input affects the overall timeline. Develop backup plans for critical tasks. This includes assigning alternative resources or adjusting the launch phase if needed. Schedule consistent check-ins with stakeholders to keep them accountable and provide progress updates. If delays persist, escalate to senior management to highlight the project’s importance and urgency.