I find it really helpful to step back and look at the bigger picture when facing conflicting goals with a client. Instead of getting stuck in the tension, I prefer to guide them to reconnect with their vision and deeper values. This often brings clarity on what truly matters. I also see these moments as opportunities for growth rather than obstacles. By exploring whether their goals can coexist or need adjusting because the most important thing is to find a path that feels right for the client. Also, asking, “What feels most aligned for you moving forward?” creates space for self-awareness and a renewed sense of direction.

When conflicting goals arise with a coaching client, it's like being caught in a tug-of-war – but it's all about finding that middle ground where both sides feel heard. Start by creating a safe space for honest conversations. Ask probing questions to understand the motivations behind each goal and then reframe them so that they align with the bigger picture. Be transparent about the trade-offs and help your client see how one goal might feed into another. The trick is making them feel like they’re in control while guiding them toward a unified vision. At the end of the day, it’s about collaboration, not compromise. The balance? It’s all in the details!

Create responsible expectations and goals. If your client isn't being realistic, don't be afraid to part ways with them. If you're not meeting their expectations, they shouldn't be afraid to part with you either.

Whenever dealing with a conflict, whether in coaching or other areas of life, I always recommend approaching it with a “win/win” mentality. In this case, you’re not trying to beat the client; instead, you’re looking for a way to guide the client along a successful path. This process entails asking open-ended questions, being empathetic, and looking for common ground. It should identify the areas of conflict that are most and least important and help open the door to finding win/win solutions or to identifying limiting beliefs that need to be dealt with.

Balance the competencies, followed by a SWOT analysis. This will help the client realize his true value. Then, speak clearly, most importantly about gaps, and link them with the current labour market. He/she will surely reposition himself/herself. If this isn't enough show past examples of successful clients who set clear and achievable goals and won.