When faced with conflicting feedback on a branding project, it's important to act strategically. First, objectively evaluate each opinion, separating constructive criticism from personal preferences. Then look for common points that intersect with brand values and become a mediator, guiding the team toward a shared understanding. For final validation, test ideas with A/B testing or market research. This will help you get clear data on what works for your audience.

As a freelancer architecture student, I handled conflicting feedback on a coworking space branding project by evaluating the input objectively, aligning it with project goals, and identifying common ground. I created two mockups, one minimalist, one vibrant and tested them with the target audience. By keeping the client and team updated, I delivered a final design that balanced both perspectives, resonating with users, and was well-received.

Take time to reflect. Circle back to where you started from and analyse each and every step that yu took, discuss with the client and understand their perspective of where you went wrong.

Conflicting feedback is common in branding projects. To find the right path, analyze the feedback objectively, consider your brand's goals, and trust your gut. Sometimes, the best solution is a blend of both perspectives.