You're facing budget fluctuations in your SEM strategy. How can you forecast and plan for them effectively?
Navigating the choppy waters of Search Engine Marketing (SEM) budgets can be daunting. Like the weather, market conditions fluctuate, and so does the cost of keywords and ad placements. This means your SEM strategy must be as dynamic as the environment it operates in. To effectively forecast and plan for budget fluctuations, you need a clear understanding of SEM fundamentals, an analytical approach to historical data, and a flexible mindset to adjust campaigns in real-time.