Thanks – it’s a good question. If a coachee is struggling to accept feedback, then it’s on me to figure out why and continue to try to position the feedback in different ways until they can consume it. Sharing analogies, personal stories, or other anecdotes all help to de-sensitize the feedback and make it more consumable. I also try to work together with them to explore what's making the feedback tough to hear. It’s more about finding new insights than just "accepting" it. And I always remind them that I'm on their side. Everyone faces tough feedback, and it’s completely normal to feel a bit resistant at times— it often means we’re touching on something important for their growth, which is uncomfortable but necessary for progress.

All ICF Coaches strictly adhere to the ICF Code of Ethics, ensuring the highest level of confidentiality with all client and sponsor information. Confidentiality is preserved unless disclosure is required by law, in which case we follow legal obligations with transparency. Prior to any engagement, coaches establish clear agreements outlining how information will be shared, including any exceptions where confidentiality cannot be guaranteed. This ethical commitment fosters trust and integrity in the coaching process, ensuring a safe and professional environment for all involved parties.

Ensure you use neutral, respectful language to protect the coachee’s dignity. Avoid public spaces or digital platforms that may compromise privacy. Keep records secure and, if needed, anonymize details in reports or discussions with third parties. Reinforce trust by regularly reminding the coachee of your commitment to their confidentiality.

Some of the steps one can take to ensure confidentiality with a coachee is as follows. Choose a private and quiet location to have the conversation with the coachee to conduct the conversation. It's very important to start off by informing the coachee that the conversation is confidential and that it should not be discussed with others, as well as encourage open communication between yourself and the coachee. Always becareful how you phrase feedback to minimize defensiveness and still allow for clear communication. Encourage the coachee to ask question when/if something is unclear. Finally, make sure to followup regularly with the coachee privately, to ensure they remain positive and feels supported.