A few years ago, I worked with a mid-sized packaging company eager to enhance product quality through IoT. They wanted to implement sensors to monitor packaging defects in real time. After conducting market research, we realized full-scale IoT integration would be costly and complex. Instead, we advised a phased rollout, starting with a small section of their production line. This approach allowed the company to reduce defects by 20% while gradually expanding the technology. The lesson here was market research and strategic planning are essential when investing in emerging technologies to avoid costly missteps.

To decide which emerging technologies to invest in, I analyze market trends and our clients’ needs. At Geosystem, I execute effective marketing strategies, monitor campaigns, and track competitors. My experience in audiovisual production and web design ensures high brand recall. Participating in events like the Colombian Petroleum and Energy Congress keeps me updated on innovations. At SGS Colombia, I executed marketing strategies and analyzed trends, learning to measure ROI. The decision is based on a detailed market analysis and the potential return on investment.

Lo determina es el objetivo de investigación y los puntos flacos de esta. Por ejemplo, ahora mismo se invierte mucho en herramientas de recogida de datos, pero estoy seguro que el siguiente paso serán herramientas que estructuren los datos. También dependen de los perfiles del equipo y sus habilidades. Al final todo radica en que vacíos tienes.

Impact and scalability are my initial criteria for technology evaluation. Resource allocation is wise when research aims are evaluated. The cost-benefit analysis shows which tools are instantly helpful. Adaptable tech and market growth are my priorities. Emerging tech investments sharpen and prepare findings.

Deciding which new tech to back in market research? Let’s make it easy: ?? Define Your Goal: Focus on tech that directly supports your research objectives. ?? Assess ROI: Will this tech enhance data accuracy or speed? Look for clear value. ?? Test & Adapt: Start small with a pilot—see if it really fits before going all in. Choosing tech doesn’t have to be a gamble. Aim for tools that bring lasting impact!