You're expanding your agribusiness. Which product lines should you diversify first?

Diversifiez en premier les gammes de produits qui répondent aux tendances actuelles du marché et aux besoins des consommateurs. Concentrez-vous sur les produits biologiques et durables, de plus en plus demandés pour leurs bénéfices environnementaux et sanitaires. Explorez également les aliments fonctionnels et enrichis, qui offrent des avantages nutritionnels spécifiques et répondent à la demande croissante pour une alimentation saine. Enfin, considérez l'introduction de produits prêts-à-manger et pratiques, adaptés au mode de vie moderne et rapide des consommateurs. Cette diversification stratégique vous permettra de capturer de nouvelles parts de marché et d'assurer une croissance durable de votre entreprise.

Es una buena alternativa productiva para lotes en descanso de agricultura, cabe destacar que no debe sobrepastorearse ya que genera problemas a las pasturas como al suelo por el alto tránsito. Desde la perspectiva empresarial ayuda como un nuevo producto a una fábrica. Diversificación.

Value-added products often command higher prices compared to raw agricultural commodities, leading to potentially increased profitability for the business. Creating unique value-added products allows businesses to differentiate themselves in the market, catering to niche consumer preferences and potentially reducing direct competition. Processing raw agricultural produce into value-added products often extends shelf life, reducing the risk of spoilage and waste, and providing flexibility in distribution and marketing. Value-added products may offer a more stable market presence as they can be sold year-round, lessening the impact of seasonal fluctuations in agricultural production.

A ades?o às diretrizes rigorosas e aos processos de certifica??o pode ser complexa e demandar investimentos significativos. Incluir a implementa??o de práticas agrícolas sustentáveis, como o uso de compostagem, controle biológico de pragas e rota??o de culturas. Adotar a produ??o organica pode posicionar seu agronegócio de forma vantajosa perante um segmento de mercado que valoriza práticas sustentáveis e saudáveis. A estratégia pode levar a um relacionamento mais sólido com consumidores e parceiros, além de contribuir para a sustentabilidade ambiental.

Working with some smallholder farmers across Ghana implementing some precision agricultural software use for their operations yielded wonderful fruits with up to 15% increase in yields and it's not as heavy cost wise for the farmers , software integration in farming is the best

To conduct effective market research and identify your unique strengths or potential areas of expansion , carefully evaluate your Total Addressable Market (TAM), Total Obtainable Market (TOM), and Serviceable Obtainable Market (SOM). Determine where your proposition fits within the spectrum from incubation to acceleration to startup. Additionally, categorize your offering within one of the seven major agribusiness domains: Pre-Farming Solutions, In-Agri Farm Solutions, Post-Farm Solutions, AgriFood Processing Innovations, Value Addition & Renewable Energy, Agri-Allied Services, and Trading Platform and Marketplace.

When diversifying an agribusiness project, the product line that should be expanded first depends heavily on market analysis and internal capabilities. Prioritize lines with the highest potential for growth, either due to strong existing demand, emerging market trends, or untapped opportunities. Consider diversifying into complementary products, leveraging existing infrastructure and expertise while minimizing risk. For instance, a fruit processing facility could expand into fruit juice or dried fruit production, capitalizing on existing equipment and supply chains. Ultimately, the decision should be driven by data-informed projections, strategic planning, and a clear understanding of the market landscape.