To ensure market viability when evaluating a startup for Venture Capital, focus on these key areas during due diligence: - Market Analysis: Research demand, identify target customers, and assess the competitive landscape. - Financial Review: Scrutinize revenue models, cash flow statements, and growth projections for realism. - Team Evaluation: Assess the experience and track record of the founding team. - Customer Validation: Gather feedback from potential customers to gauge interest and willingness to pay. - Product-Market Fit: Evaluate how well the product meets market needs and its scalability potential.

To ensure a startup's market viability during due diligence, I look for whether it solves a large, existing problem. If the startup addresses a significant need that many people have, it's more likely to succeed in the market.

When evaluating a startup, I prioritise substance over style. In early stages, product quality trumps aesthetics. I leverage my network for insights. Counterintuitively, when industry experts dismiss an idea as impossible, it might signal innovation. Similarly, if a startup faces loud criticism for insignificant issues after launch, it could indicate disruptive potential. I look for founders with a clear market vision and deep customer understanding. Their ability to listen and adapt to feedback is crucial. This openness to others' opinions demonstrates courage and flexibility - vital traits for startup success.

To verify market viability during due diligence, begin with a complete market study that considers size, growth potential, and the competitive environment. Consider the startup's value proposition and unique selling characteristics. Examine the company model for scalability and sustainability. Check financial predictions, consumer traction, and income sources for accuracy. Conduct consumer and expert interviews to determine demand and satisfaction. Evaluate the management team's skills and vision alignment. Finally, identify possible hazards and mitigation solutions to ensure a full grasp of the market landscape.