You're an entrepreneur trying to sell media. What's the most common mistake you're making?

Without a clear understanding of who your audience is, you might miss the mark in terms of the content, tone, and delivery methods that resonate with them. This could result in ineffective marketing campaigns, low engagement rates, and missed opportunities to generate revenue. Not knowing your audience could lead to targeting the wrong demographics or segments, wasting valuable resources on reaching individuals who are unlikely to be interested in your media offerings. This lack of audience insight could also hinder your ability to identify emerging trends and adapt to changing preferences.

Without a deep understanding of the audience's needs, interests, and pain points, it's challenging to create media content or products that resonate and provide genuine value. When entrepreneurs fail to provide value to their audience, it often leads to disengagement, lack of interest, and ultimately, a loss of customers or followers. Whether it's through content marketing, advertising, or product development, the primary goal should always be to deliver something that solves a problem, fulfills a need, or entertains the audience.

Failure to follow up effectively after initial interactions or sales pitches can result in missed opportunities to nurture relationships, address concerns, and convert leads into customers. When sales entrepreneurs don't follow up with their audience, they risk losing momentum and allowing potential opportunities to slip through the cracks. Without consistent communication and engagement, prospects may forget about the initial interaction or lose interest in the product or service being offered. It can also signal to the audience that their needs or inquiries are not valued, leading to dissatisfaction and a negative perception of the brand.

The number one mistake made is … not having a system for selling. If the seller finds themselves being strung along by the buyer, getting think it overs, being ghosted, struggling to convey value, unable to uncover budget, how the buyer makes decisions, and most importantly the lack of ability and willingness to qualify, the seller will always be frustrated and unable to close at the right price with the right ICP. The Media world is even more difficult as competition is miserably vicious and uncertain so owning your process is key. Good selling!