I stay motivated by reminding myself that each revision is an opportunity to make the message clearer and more impactful. It’s all about focusing on the end result and the value it will bring to the audience once it’s polished.

Endless revisions are rare in my process because I prioritize clarity and alignment from the start. By laying out the strategic goals and creative direction for each piece of copy upfront, I minimize confusion and avoid back-and-forth. But if revisions do pile up, I stay motivated by focusing on the why behind the feedback. Is it about tone, clarity, or a misunderstanding of the target audience? Once I pinpoint the root cause, I approach revisions as an opportunity to refine the copy further and ensure it performs even better.

I stay motivated by minor wins—tweaks that improve copy, finding the right word, or seeing a client smile—in a sea of revisions. Perfectionism improves with each edit. Challenges inspire creativity, which motivates me.

It’s the copywriter’s rite of passage, but here’s how to keep your sanity intact: Chunk It Down: Don’t look at the mountain; tackle it in hills. Set mini-deadlines, knock ‘em out, and feel like a champ after each one. Break Like a Pro: No, scrolling TikTok doesn’t count (okay, maybe for 5 minutes). Get up, stretch, walk around—reset your brain. Feedback First, Not Last: Don’t wait until draft 27 to get input. Early feedback saves you from rewriting the same thing five times.