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You're developing a SaaS product. What are the best usability testing tools to ensure it's user-friendly?

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Usability testing is a crucial step in developing a SaaS product that meets the needs and expectations of your target users. It involves evaluating how easy, efficient, and satisfying your product is to use, and identifying any problems or areas for improvement. But how do you conduct usability testing for a SaaS product? What are the best tools to help you collect and analyze feedback from your users? In this article, we will explore some of the most popular and effective usability testing tools for SaaS products, and how to use them to optimize your user experience.

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Ahmed Saad ????

Aspiring Scrum Master (CSM) | Senior Software Tester | Automation | Robot Framework | Python | JMeter | TFS | Agile |…
Vikash Sharma

Design Researcher, UI/UX Designer

1 Choose the right type of testing

Before you decide on a tool, you need to determine what type of usability testing you want to perform. Different methods and techniques exist for usability testing, depending on your goals, budget, and stage of development. Remote testing is an option that can save time and money, and allow you to reach a larger and more diverse sample of users. Moderated testing involves a facilitator guiding the users through the process while asking questions and observing behavior. Unmoderated testing allows the users to test the product on their own without any intervention. Think-aloud testing requires the users to verbalize their thoughts and actions as they use the product. Task-based testing has users complete specific tasks or scenarios with the product in order to measure usability metrics.

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Ahmed Saad ????

Aspiring Scrum Master (CSM) | Senior Software Tester | Automation | Robot Framework | Python | JMeter | TFS | Agile | Scrum | SAFe
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User experience is key to the success of your SaaS product. Discover the top usability testing tools to help you create a product that your customers will love. #SaaS #usabilitytesting #userexperience Your SaaS product deserves the best user experience possible. These usability testing tools will help you achieve that and stand out from the competition. #SaaS #usabilitytesting #userexperience

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Vikash Sharma

Design Researcher, UI/UX Designer
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Choosing the right testing method for a SaaS product involves considering various factors such as your goals, the stage of development, the target audience, and the specific aspects of the product you want to evaluate. Ensuring that the testing methods chosen align with your goals and user expectations. Choose specific testing methods based on your objectives and constraints. Some common usability testing methods for SaaS products include: 1. Moderated Usability Testing 2. Unmoderated Usability Testing 3. Card Sorting 4. Click Testing 5. Surveys and Questionnaires 6. Task Scenarios and Use Cases 7. Accessibility Testing

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2 Define your research questions and metrics

Once you have chosen the type of testing, you need to define your research questions and metrics. These are the questions that you want to answer with your testing, and the measures that you want to use to evaluate your product's usability. For instance, some of the typical research questions and metrics for SaaS products could be: gauging how easy it is for users to sign up, log in, and navigate your product; assessing how well your product solves the users' problems or needs; determining how satisfied the users are with your product's features, functionality, and design; figuring out how likely the users are to recommend your product to others or continue using it; and counting the number of errors or issues the users encounter while using your product.

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Vikash Sharma

Design Researcher, UI/UX Designer
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Defining research questions and metrics for a SaaS (Software as a Service) product is crucial for focusing usability testing efforts, aligning with product goals, identifying problems, and making informed decisions. Research questions guide the evaluation of user needs and behaviours, while metrics provide quantifiable measurements, benchmarks, and continuous improvement opportunities. This user-centric approach supports effective resource allocation, and risk mitigation, and demonstrates the return on investment, ultimately contributing to a more user-friendly and successful SaaS product.

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3 Select your target users and recruit them

The next step is to select your target users and recruit them for your testing. Your target users should represent your ideal or potential customers, with characteristics, behaviors, and needs that match your product's value proposition. To get reliable and valid results, you should recruit at least 5 users per user segment or persona; any more than that may become overwhelming or costly. You can use your own email list, social media, or website; online communities, forums, or groups related to your product's domain or industry; or online platforms or services that specialize in finding and screening participants for usability testing, such as UserTesting, UserZoom, or Validately.

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Vikash Sharma

Design Researcher, UI/UX Designer
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To recruit target users for a SaaS product, start by defining user personas and understanding their needs. Segment the user base and prioritize groups aligned with product goals. Utilize customer data, engage stakeholders, and leverage diverse recruitment channels. Offer incentives, craft clear messages, and ensure ethical practices. Consider remote testing and establish a user research panel for ongoing feedback. This strategic approach ensures representative user participation, yielding valuable insights for product improvement.

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4 Prepare your testing environment and materials

Prior to conducting your testing, you need to ensure that your testing environment and materials are prepared. Your testing environment is the setting where users will access and use your product, such as a physical location, web browser, or mobile device. It is essential that this environment is comfortable and compatible with your product. Your testing materials are the resources which will be used to facilitate and document your testing, including a script or guide detailing instructions and tasks, a consent form informing users of the purpose and scope of testing, a recording device/software capturing user screen/audio/video/eye movements, and a note-taking tool/software for recording observations, insights, and feedback.

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5 Conduct your testing and collect data

Now you are ready to conduct your testing and collect data. Depending on the type of testing you chose, you may need to interact with your users in real time or let them complete the testing on their own. The tools that you prepared can help you record and capture your users' behavior, actions, responses, and feedback. Additionally, you can use the metrics that you defined to measure and quantify your product's usability. Some of the tools that you can use for this purpose include Zoom, Skype, or Google Meet for remote and moderated testing; UserTesting, UserZoom, or Validately for remote and unmoderated testing; Lookback, Hotjar, or Crazy Egg for recording and analyzing your users' screen, audio, video, or eye movements; and Google Forms, SurveyMonkey, or Typeform for collecting your users' feedback and satisfaction.

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6 Analyze your data and report your findings

After collecting the data, the final step is to analyze it and report your findings. You must review and organize the data, looking for patterns, trends, and insights. Additionally, you must answer your research questions, evaluate how well your product meets user needs and expectations, identify any problems or areas for improvement, and provide solutions or recommendations. Lastly, you must communicate your findings and recommendations to stakeholders such as team members, clients, or investors. You can use various tools and formats to analyze the data and report your findings such as Excel, Google Sheets, SPSS for calculating and visualizing usability metrics; NVivo, Dedoose, or MAXQDA for coding and categorizing qualitative data; and PowerPoint, Google Slides, or Canva for creating and presenting a usability report.

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Vikash Sharma

Design Researcher, UI/UX Designer
(已编辑)
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The process of collecting, analyzing, and reporting findings from usability testing is instrumental in developing an excellent SaaS product in terms of UX design. It ensures user-centered decision-making, identifies and prioritizes usability issues, optimizes the product-user alignment, and establishes a continuous improvement cycle. Informed design iterations, enhanced user satisfaction, efficient task performance, and prioritized design improvements contribute to a positive user experience. Clear communication with stakeholders, data-driven decision-making, measurable UX enhancements, and a competitive advantage further underscore the importance of this iterative process for sustained success in the dynamic SaaS market.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're developing a SaaS product. What are the best usability testing tools to ensure it's user-friendly?

1

2

3

4

5

6

7

1 Choose the right type of testing

2 Define your research questions and metrics

3 Select your target users and recruit them

4 Prepare your testing environment and materials

5 Conduct your testing and collect data

6 Analyze your data and report your findings

7 Here’s what else to consider

Usability Testing

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You're developing a SaaS product. What are the best usability testing tools to ensure it's user-friendly?

1

2

3

4

5

6

7

1 Choose the right type of testing

2 Define your research questions and metrics

3 Select your target users and recruit them

4 Prepare your testing environment and materials

5 Conduct your testing and collect data

6 Analyze your data and report your findings

7 Here’s what else to consider

Usability Testing

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