When developing a new product, economic insights can be a game-changer. Start by analyzing market demand—look at consumer trends, purchasing power, & economic cycles to time your launch effectively. Keep an eye on inflation & interest rates, as they impact production costs & pricing strategies. Study competitor pricing & cost structures to position your product competitively. Leverage government subsidies & incentives to reduce financial burden—many MSME schemes can support innovation. Finally, monitor currency fluctuations if you're sourcing materials globally. A well-informed economic approach ensures profitability & long-term sustainability while minimizing financial risks. Let’s discuss how we can strategize this for your business!

The best products don’t just solve problems—they tap into economic trends. In Africa, mobile money apps like M-Pesa thrived because they addressed financial inclusion while riding the wave of digital penetration. Economic insights aren’t just numbers—they’re signals of where opportunity meets demand.

You will need to 1. Gauge market demand using a. Surveys: Industry-Specific Surveys b. Competitor analysis: Analyze competitor's expansion strategy and growth?appetite 2. Set optimal pricing by considering elasticity, and competitor pricing. To know the sensitivity of your product's demand to price. 3. Analyze the competitive landscape (using e.g. SWOT). 4. Understand consumer behavior using a. Surveys: Like Consumer confidence survey & Inflation and interest rate data. b. Focus groups interview. 5. Predict trends (e.g., market reports, historical data), 6. Optimize resource allocation (e.g., production capacity, marketing spend). This ensures your product meets market needs, is priced competitively, and has a higher chance of success.

?? Market Demand Analysis – Identify consumer trends, spending power, and gaps in the market. ?? Cost & Pricing Strategy – Align pricing with inflation, production costs, and competitor benchmarks. ?? Supply Chain Optimization – Plan for material costs, logistics, and economic fluctuations. ?? Investment & ROI Forecasting – Use economic indicators to predict profitability and risk. ?? Adapt to Policy & Regulations – Stay ahead of tax changes, trade laws, and economic shifts. ?? I’m Aristos—an ultra-athlete clocking millions of steps each month. Just like endurance, winning in business requires precision, adaptation, and relentless execution

Existem várias maneiras de fazer isso, mas resumiria em 3 passos: 1 - Analisar se há demanda pelo produto. 2 - Analisar custos de fornecedores/produ??o. 3 - Analisar os 2 tópicos acima para a concorrência.