You're in a design standoff with art directors. How do you ensure your graphic revisions stand out?

Get the Big Picture ??: Make sure you understand the project's vision and goals. Offer Bold Choices ??: Don’t just stick to one idea. Present multiple options, including some daring ones. Stay on Brand ??: Keep your designs aligned with the brand identity while adding a fresh twist. Use Visual Aids ??: Share mood boards or references to clearly communicate your ideas. Embrace Feedback ??: Use feedback to improve, not to feel discouraged. Show the Value ??: Explain how your revisions add unique value to the project.

Clear communication is essential, however, at the beginning, I see who the real decision maker is. Often a compromised not a singular vision. The weight of input depends on the individual who will make the final decision. Approved sketches, as specific and detailed as possible: Pantone colors, length of hair in hard copy. Then if a major change in direction is requested it might cost more time or money. I have documented the process, it is not a vague she said he said. Once, when a project was completed, there was an objection to the shades of color. Presenting everyone’s signature on the specific colors used objectively protected me, from this top Ad Agency’s confusion. One must have situational awareness.

En tant que chef d'entreprise et responsable commercial, vous avez des idées claires sur vos besoins en communication. Vous connaissez bien vos marchés, vos concurrents... Vous demandez donc à votre équipe communication de réaliser ce que vous avez en tête. Mon r?le, c'est de prendre du recul, d'apporter un regard neuf et de vous proposer des solutions de communication auxquelles vous n'auriez pas pensé sans moi."

It's always harder to 'argue' with an AD, especially if the AD has earned his/her way there. If they haven't, then teach. Just because someone has a title doesn't make them right, better or good. The real point is understanding the criticism. Is it fair, appropriate or at least about the exact customer and the product? If it's not about selling or achieving more, then maybe they have a point and you need to consider the other viewpoint. When an argument isn't about a solid 'deal' between a customer and a service/product, that's where, normally, most rely on 'feelings'; theirs and the AD. Always resort to company and product/service and relate your ideas to such. A good AD can at least say, "yes, but in this case..."

Nem sempre é fácil lidar com críticas e feedbacks, ainda mais quando eles s?o divergentes do nosso ponto de vista. Quando se está construindo um projeto com outros Diretores de Arte, é importante levarmos em considera??o o objetivo desse projeto, e como evoluir para uma melhor entrega, devemos deixar o ego de lado e trabalhar juntos para um bom resultado.

I have to always remember that my job is to SERVE the client. When it comes to conflicting visions, I do what I can to present a case for why I think my direction is a good option. I never belittle or ridicule the client's ideas. Often, I will do the extra work of mocking up what the client wants, and then mocking up how I think it should look, so that the client can actually see the difference right in front of him or her. If the client believes you are working for his or her best interest, and are not on some ego trip, he or she is far more likely to be amiable to your suggestions.

Aceptar la retroalimentacion, es muy beneficioso para uno. Siempre van a existir descargo positivo y negativos. pero recordar que un descargo negativo genera que el adpatarse y ejecutar lo que estan marcando cambie a posivo.

When presenting revisions, it's essential to highlight the changes clearly so art directors can easily spot improvements. Use visual aids like side-by-side comparisons or overlays to emphasize the differences. This approach not only simplifies their assessment but also showcases your professionalism and attention to detail, increasing the likelihood that your designs will be accepted and appreciated.

Toda cria??o e altera??o dentro de um projeto deve obedecer a um propósito, seja ele estratégico ou estético, além de apontar onde se deve ter melhorias, ajude seu Designer a entender o porquê desses ajustes e o impacto que trará para o projeto

Resaltar los cambios destacados, es efectivo para mi entender solo desde el lado de dar a entender que entiendes lo ques se esta pidiendo y buscando, que te adaptas facil y rapido a lo que estan buscando.

Altera??es fazem parte do processo. Sempre tenha em mente vers?es distintas do que foi feito. Separe de maneira que as pessoas consigam ver, cada detalhe da altera??o. Aquilo que precisava de mais resolu??o, de um foco maior e destaque com "zoom"se for possível.

Setting clear timelines at the beginning of the project helps set clear expectations to the work flow and puts the corner stone for clear communication throughout the project.

Clear communication can be achieved by showing your work process. Sharing drafts and mockups helps align your vision with theirs.

PROPER COMMUNICATION IS A KEY GAME CHANGER IN MY LEBANESE CULTURE WE HAVE A SAYING ONE WORD CAN DESTRUCT and another can CONSTRUCT

Clear communication is crucial in making your graphic revisions stand out. By articulating the reasoning behind each change and tying it back to the project brief and goals, you demonstrate that your revisions are thoughtful and aligned with the overall vision. When art directors understand the rationale behind your choices, they're more likely to appreciate the depth of your design and view your revisions in a positive light.

Clear communication can be achieved by keeping the design clean , avoiding over-complication. Must ensure every element in design have sense.

The most difficult thing in design is to maintain simplicity. Show your creativity, but resist the urge to show it all in one place. Choose your moment to shine.

Fique atento ao Brefing e ao projeto! A experimenta??o possui um limite dentro dessas diretrizes, se você souber alinhar sua vis?o gráfica, seus processos, com as diretrizes do projeto, tudo vai se resolver de uma maneira mais clara. Seu estilo também precisa se adequar.

La presentación de las propuestas, que es pensada, que tiene una correlatividad con el proyecto, suma mucho al defender lo que hacemos ya demás nos posiciona como profesionales

Creativity is the all thing about art activity. Trough a unique vision an artist as a graphic artist for example can shed the light on totally distinguish perception of the daily routine of life. So the most important hit for an artist is the creativity to pull the potential marketers and viewers.

Creativity is not only linked to experimentation and the development of final results. In my experience, it is also crucial to work on strengthening flexible and divergent thinking, as we often discover that we need a different approach when tackling and interpreting challenges.

tech is on our side .... work with not for it --- feed it like a tamagotshi and have funw ith you rBot and AI it is made to serve and protect