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You're dealing with supply chain disruptions in retail. How do you decide which products to restock first?

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In the unpredictable world of retail, supply chain disruptions can create significant challenges. When faced with such disturbances, determining which products to restock first is crucial for maintaining customer satisfaction and business continuity. This decision requires a strategic approach, considering multiple factors such as product demand, profit margins, and inventory turnover rates. Understanding how to prioritize your restocking efforts can help mitigate the impact of supply chain issues and keep your retail operations running smoothly.

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CA Manish Pathak

Senior Manager Internal Audit | Strategy, Analitics, Solution orientated, Process control Accounting, Quality Control…

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Carla Inés Tepedino

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1 Demand Analysis

When supply chains falter, analyzing customer demand becomes more critical than ever. You need to identify which products your customers are seeking most actively. This isn't just about looking at sales data; it's about listening to customer inquiries and monitoring trends on social media too. High-demand items should generally be restocked first to ensure customer needs are met and to capitalize on current trends. However, it's also important to consider long-term demand stability – temporary spikes may not justify prioritization if they're likely to fizzle out quickly.

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Adam Fann

Store Manager @ The Home Depot | Retail Leadership Expert
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One thing I always consider is local events. If you have for example a community event that will have specific needs. Another thing to do is use the data. What sold last week, month, year, and is currently trending. Lastly pay attention to customers carts as well as their carts in your competition. If it’s not selling with you maybe a pricing issue. The most common and easy thing to do is look at your empty shelves and refill though. Be familiar with your top items.

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2 Profit Margins

Profit margins are a key consideration when deciding which products to restock amid supply chain disruptions. Focus on items that contribute most significantly to your bottom line. These are typically your best sellers or high-ticket items with a substantial markup. While it's tempting to simply restock everything as soon as possible, prioritizing products with higher profit margins can help maintain overall financial health during periods of uncertainty. Remember, every square foot of your retail space is valuable; make sure it's working for you by stocking the most profitable items first.

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CA Manish Pathak

Senior Manager Internal Audit | Strategy, Analitics, Solution orientated, Process control Accounting, Quality Control, Optimization, Physical verification, reconciliation & Thermal Coal control.
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The objective of a commercial organization is to earn profit through ethical business practices. To achieve this, products with high contribution margins should be prioritized for reordering, ensuring sustained profitability and efficient inventory management.

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Carla Inés Tepedino

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No se si estoy tan de acuerdo en el/los productos de alto valor como prioridad, si bien nos aumenta el ticket promedio, los productos de menor valor, en mi experiencia, accesorios varios... aumentaban los artículos por ticket y si bien pueden existir diferencias en mi apreciación, y hablando de negocio minorista, estaría más atenta al flujo de productos varios que me dan la rentabilidad final, cantidad de artículos vendidos, la reposición también es según el cliente asiduo al Punto de Venta, hablamos de una Marca con cantidad considerable de PV.

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3 Inventory Turnover

Inventory turnover is a vital metric in retail operations, indicating how quickly products sell and are replaced over a given period. In times of supply chain disruption, prioritize products with a high turnover rate. These are your reliable movers—items that sell consistently and rapidly, keeping cash flowing. By restocking these items first, you're ensuring that there's minimal downtime in sales and that your shelves remain dynamic and appealing to customers who expect to see their favorite products available.

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Shelly Singletary

Operations Systems Analyst, DHL Supply Chain
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I completely agree with this perspective, and truthfully would be at the top of my list. Sure, others will disagree!!! If you can't turn your inventory in a timely and effective manner, all other categories will take a significant hit !!!! Inventory knowledge and creativity will always be a blueprint to success. After all, slow moving inventory will always lead to less foot traffic. This will always be your RED FLAG Needing absolute 100% attention as it relates to your sustainability. Maybe you don't have the correct products, quality and price point to attract the consumer. As a side note, you must consider the less fortunate consumer. They may love your products, but cannot always afford it due unfortunate circumstances. Think about it !!

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4 Supplier Reliability

In a disrupted supply chain, the reliability of your suppliers becomes paramount. You must assess which suppliers have the shortest lead times and the most dependable delivery schedules. Products from these suppliers should be restocked first since they're most likely to arrive on time, allowing you to maintain a consistent product offering. Building strong relationships with reliable suppliers can also provide leverage in negotiating better terms or expedited shipping when you need it most.

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5 Customer Loyalty

Customer loyalty should influence your restocking priorities. Products that are essential to your most loyal customers—those who shop frequently and spend more—should be at the top of your list. By ensuring these products are available, you're reinforcing the trust and loyalty of your customer base. Consider loyalty programs and customer feedback to identify these key items; keeping your loyal customers happy is crucial for sustained success, especially during challenging times.

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6 Strategic Positioning

Lastly, strategic positioning of products within the market should guide your restocking decisions. Focus on items that give you a competitive edge, such as exclusive products or those unique to your brand. These products help differentiate your retail business from competitors and can attract customers even when overall product availability is limited. Ensuring these strategically important items are restocked first can bolster your market position and enhance your brand's appeal.

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You're dealing with supply chain disruptions in retail. How do you decide which products to restock first?

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1 Demand Analysis

2 Profit Margins

3 Inventory Turnover

4 Supplier Reliability

5 Customer Loyalty

6 Strategic Positioning

Retail Operations

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