You’re a customer retention professional. How do you stay up-to-date with industry trends?

1 Read blogs and newsletters

One of the easiest ways to stay informed about customer retention is to follow blogs and newsletters that cover relevant topics, such as customer satisfaction, loyalty, churn, feedback, retention strategies, and case studies. You can find blogs and newsletters from experts, consultants, agencies, software providers, and industry associations that share valuable insights, tips, and examples. You can subscribe to them via email or RSS feed, or use a tool like Feedly to aggregate them in one place.

2 Listen to podcasts and webinars

Another way to learn from customer retention experts and practitioners is to listen to podcasts and webinars that discuss current issues, challenges, and solutions in customer retention. Podcasts and webinars are convenient formats that you can consume on the go, while doing other tasks, or at your own pace. You can find podcasts and webinars on platforms like Spotify, Apple Podcasts, Google Podcasts, YouTube, and Zoom. Some examples of customer retention podcasts and webinars are The Retention Point, Customer Retention Revolution, The Loyalty Loop, and The Retention Masterclass.

4 Take online courses and certifications

Online courses and certifications are another way to enhance your knowledge and skills in customer retention. You can take online courses and certifications from reputable sources like universities, organizations, and platforms that offer relevant curricula, instructors, and credentials. You can choose from various topics, levels, and formats depending on your needs and goals. Some examples of online courses and certifications in customer retention are Customer Relationship Management from Coursera, Customer Retention Strategy from Udemy, Customer Loyalty from edX, and Customer Retention Certification from HubSpot.

5 Experiment and test

Finally, one of the best ways to stay up-to-date with customer retention trends is to experiment and test your own retention strategies and tactics. You can use tools like Google Analytics, Mixpanel, SurveyMonkey, and Intercom to measure and analyze your customer retention metrics, such as retention rate, churn rate, customer lifetime value, net promoter score, and customer feedback. You can also use tools like Optimizely, VWO, and Unbounce to run A/B tests, multivariate tests, and split tests to optimize your customer retention campaigns, such as email, SMS, push notifications, loyalty programs, and referrals. By experimenting and testing, you can learn what works and what doesn't for your specific business and customers, and adapt accordingly.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?