You’re a creative problem solver. How can you leverage social media to build your professional network?

The first step to choosing the right social media platform is to establish the type of network you want build and what you want to promote. Then you need to thoroughly research all the social media platforms available to you. Once you have done that, you then evaluate the most suitable option fit for your goal. There can be 2 or more platforms, you do not have to restrict to 1. For example, people using YouTube might also use TikTok and Instagram to promote their product or service.

Every social media platform has the types of audiences who resonates with the category of contents that are being shared. However, one needs to carefully determine where their contents will find relevance and acceptance on the chosen platform because the whole essence of contents is to create value. Therefore the content has to resonate with the category of audience found on the chosen platform.

the key to knowing which social media platform to use is by doing market research in order to understand where people hanging out what are they using in order to connect with their ideal clients, and to leverage that. Once you understand what are their needs and where they’re hanging out and where they’re seeking information, you can know which platform to use for lead generation and connect with them.

Use social media for professional networking by interacting with industry thought leaders, joining relevant organisations and communities, posting excellent material, and actively connecting with like-minded professionals.

We generally join social media to introduce our areas of interest/passion. However, after a time we learn what our target audience looks for. Creating valuable content that interests our audience becomes our goal. Sharing our knowledge, insight and experience can draw our audience towards us. We can do this by posting useful blogs or videos, having Q&A sessions, sharing tips that may be resourceful. What is important it to build a rapport with our audience by sharing important and useful information in a attractive/ fun manner.

When you understand your target audience, you can create valuable content based on their needs, their demands their desires, and implement strategic high converting content that will handle objection answer their question, show them that you can solve their problems, and even shed a light of some of their problems

In order to build a strong professional network, it is important to reach out to fellow professionals, create group chats, share insight into eachothers experiences, like, comment and support each other. this will help boost your professional network to the next step. Next you can start reaching out to potential clients or people you admire and like to learn from. Collaborations can help improve your visibility to a larger audience. But remember to always be respectful and mindful of the information and knowledge you share.

The key to success on social media is actually using your platform to build relationships and start conversations with your dream clients, and that starts by actually leveraging, your network and actually being social on social media

The key to learning is by experimenting marketing is all about trial and error and mixing data and analytics as well as having skills to do sales and knowing how to start genuine conversation with your target audience.

Hi, ideally, I recommend that you create content with storytelling as well as problem-solving content that uses the keyword from market research and from what people are telling you in your content and always asking for feedback to create a feedback group so you can improve your contents. Your sales calls and even your services and your pricing. In the end, we create services an offer based on the demand and what people actually need.

Venturing into the digital realm, I transformed LinkedIn into a canvas for showcasing problem-solving victories and challenges, inviting connections to engage in a mutual exchange of ideas and solutions. This initiative turned into a vibrant community, breaking industry silos and fostering cross-disciplinary collaboration. On Facebook, I launched #CreativeConundrums, a space for weekly discussions on topics from AI ethics to the nuances of remote work, drawing diverse perspectives into rich conversations. These endeavors taught me that the essence of social media lies not in the number of connections but in the depth of interactions and the exchange of knowledge.