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You’re a copywriter who’s always pressed for time. How can you get more done in less time?

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As a copywriter, you know how demanding your job can be. You have to juggle multiple projects, deadlines, clients, and revisions. You have to research, write, edit, and proofread your copy. You have to be creative, persuasive, and accurate. And you have to do all this in a limited amount of time.

How can you get more done in less time without sacrificing quality or sanity? Here are some tips to help you boost your productivity and efficiency as a copywriter.

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Liane Broilo B. ??

?? Especialista de Servi?os Educacionais | ?? Assessora Pedagógica | ?? Gest?o e Inova??o | ?? Growth Hacker
Sarah Spencer

Director of Operations @ Content Cucumber

1 Plan your work

Before you start writing, make sure you have a clear idea of what you need to do and when. Use a calendar, a planner, or a project management tool to organize your tasks and priorities. Break down large projects into smaller, manageable steps. Set realistic and specific goals and deadlines for each step. Review your plan regularly and adjust it as needed.

Planning your work will help you avoid procrastination, confusion, and stress. It will also help you focus on the most important and urgent tasks and avoid distractions and interruptions.

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Liane Broilo B. ??

?? Especialista de Servi?os Educacionais | ?? Assessora Pedagógica | ?? Gest?o e Inova??o | ?? Growth Hacker
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O planejamento é o grande aliado do produtor de conteúdo. Sem organiza??o n?o é possível atender os prazos, e mais importante ainda, entregar trabalhos com qualidade. Por isso, estabele?a uma rotina tanto profissional como pessoal para que assim você possa ter sucesso nessa jornada.

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2 Do your research

One of the most time-consuming aspects of copywriting is researching your topic, audience, and competitors. You need to gather relevant, reliable, and up-to-date information to support your copy and make it stand out.

To save time and improve your research, use online tools and resources that can help you find and analyze data, keywords, trends, and insights. For example, you can use Google Trends, AnswerThePublic, BuzzSumo, or SEMrush to discover what people are searching for, talking about, and sharing online. You can also use online surveys, polls, or interviews to get feedback from your target audience.

Do your research in advance and keep a record of your sources and findings. This will help you avoid wasting time on irrelevant or outdated information and make your copy more credible and authoritative.

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Sakshi Saxena

Content writer| Copywriter| Social Media Copywriter|Expert in crafting SEO-friendly content| Content Quality Analyst | Content Strategist|
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In copywriting or any writing for that matter, research is the most critical and time taking process. To save time and deliver quality work on time, I will begin with my research as soon as possible. I will use tools to help me with faster research. These tools are - 1. Using platforms such as quora to understand the user's perspective. 2. Instagram and Facebook to understand what language is my Target Audience speaking. 3. Chat GPT to give me basic ideas to start with or refurbish the ideas I am thinking of , of course double checking every information I get from it. 4. Sticking to a master idea and knitting my entire story towards it.

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3 Write fast

Once you have done your planning and research, it's time to write your first draft. Don't worry too much about perfection or polish at this stage. Just write as fast as you can and get your ideas and messages on the page.

To write faster, use techniques and tools that can help you generate and organize your content. For example, you can use the AIDA formula (Attention, Interest, Desire, Action) to structure your copy and persuade your readers. You can also use templates, outlines, or swipe files to get inspiration and guidance from proven examples of copy.

Write fast and don't edit yourself while you write. This will help you overcome writer's block and boost your creativity and confidence.

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Sarah Spencer

Director of Operations @ Content Cucumber
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Many writers benefit from assembling an outline before they begin writing. If you are crunched for time, this can be a great way to include AI in your process, either by having it generate an outline for you or provide a list of ideas for topics to cover. If you don't find outlines helpful, don't be afraid to simply write. While stream-of-consciousness style writing isn't usually ready to publish immediately, it can be a useful strategy to get into the reader's mind and think, "What would I want to know next?"

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4 Edit smart

After you have written your first draft, it's time to edit and refine your copy. Editing is a crucial step to ensure your copy is clear, concise, and compelling. However, editing can also be tedious and time-consuming if you don't do it smartly.

To edit smart, use tools and techniques that can help you spot and fix errors, inconsistencies, and weaknesses in your copy. For example, you can use Grammarly, Hemingway, or ProWritingAid to check your grammar, spelling, punctuation, readability, and tone. You can also use the 4 Cs of copywriting (Clear, Concise, Conversational, Compelling) to evaluate and improve your copy.

Edit smart and don't be afraid to cut, rewrite, or rearrange your copy. This will help you enhance your style, voice, and impact.

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5 Get feedback

Before you submit or publish your copy, it's a good idea to get feedback from someone else. Feedback can help you identify and correct any issues or gaps in your copy that you might have missed. It can also help you gain a fresh perspective and new ideas for your copy.

To get feedback, ask someone who is familiar with your topic, audience, and goals to read your copy and give you honest and constructive comments. You can also use online platforms or communities where you can share your copy and get feedback from other copywriters or experts.

Get feedback and don't take it personally or defensively. This will help you learn, grow, and improve as a copywriter.

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6 Automate and delegate

Finally, one of the best ways to get more done in less time as a copywriter is to automate and delegate some of the tasks that are not essential or enjoyable for you. Automating and delegating can help you save time, energy, and money and focus on the tasks that are more important or rewarding for you.

To automate and delegate, use tools and services that can help you perform or outsource some of the tasks that are repetitive, routine, or low-value for you. For example, you can use Zapier, IFTTT, or Buffer to automate some of your social media, email, or marketing tasks. You can also use Fiverr, Upwork, or Freelancer to delegate some of your design, research, or proofreading tasks.

Automate and delegate and don't try to do everything yourself. This will help you work smarter, not harder, and achieve more as a copywriter.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You’re a copywriter who’s always pressed for time. How can you get more done in less time?

1

2

3

4

5

6

7

1 Plan your work

2 Do your research

3 Write fast

4 Edit smart

5 Get feedback

6 Automate and delegate

7 Here’s what else to consider

Copywriting

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You’re a copywriter who’s always pressed for time. How can you get more done in less time?

1

2

3

4

5

6

7

1 Plan your work

2 Do your research

3 Write fast

4 Edit smart

5 Get feedback

6 Automate and delegate

7 Here’s what else to consider

Copywriting

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