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You’re a copywriter on a tight deadline. What are some common mistakes you should avoid?

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As a copywriter, you know how important it is to meet your deadlines and deliver quality work to your clients. But sometimes, you may find yourself under a lot of pressure and stress, which can affect your performance and creativity. To avoid making some common mistakes that can ruin your reputation and cost you money, here are some tips to keep in mind when you're a copywriter on a tight deadline.

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1 Plan ahead

One of the best ways to avoid stress and mistakes is to plan ahead and set realistic goals for your projects. Don't wait until the last minute to start working on your copy, or you'll end up rushing and compromising on quality. Instead, break down your tasks into manageable chunks and allocate enough time for each one. Use a calendar, a planner, or a project management tool to keep track of your deadlines and priorities, and stick to them as much as possible.

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Nichole K.

Copywriter | Content Strategist | Web Copy, Creative Writing & SEO | UX & Digital Strategy
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When in doubt, write it out ?? Perfection is a funny thing. A myth, really. Once I got out of my own way — and realized V1 is NEVER perfect — my deadlines slowly felt less heavy.

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Imran Javed

Technical Writer| Engineering Expert | Simplifying Complex technology for Diverse Audiences|
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In a time crunch, avoid lengthy sentences, unclear messaging, and excessive jargon. Prioritize clarity, concise language, and a compelling call to action.

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2 Do your research

Another common mistake that copywriters make on a tight deadline is skipping or skimping on the research phase. Research is essential for creating copy that is accurate, relevant, and persuasive for your target audience. Without research, you may end up writing copy that is vague, generic, or inaccurate, which can damage your credibility and trustworthiness. To avoid this, make sure you do your homework and gather enough information about your client, their product or service, their competitors, their customers, and their goals. Use reliable sources, such as their website, testimonials, reviews, case studies, industry reports, and surveys.

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Imran Javed

Technical Writer| Engineering Expert | Simplifying Complex technology for Diverse Audiences|
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Under deadline pressure, steer clear of inadequate research. Insufficient understanding of the product, audience, or market can lead to ineffective messaging.

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3 Write clearly and concisely

When you're a copywriter on a tight deadline, you may be tempted to write long and complex sentences, or use jargon and buzzwords, to sound more impressive or authoritative. However, this can backfire and confuse or bore your readers, who may not have the time or patience to read your copy. Instead, write clearly and concisely, using simple and direct language that conveys your message and benefits. Use short and active sentences, avoid unnecessary words, and use headings, subheadings, bullet points, and white space to make your copy easy to scan and read.

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Imran Javed

Technical Writer| Engineering Expert | Simplifying Complex technology for Diverse Audiences|
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Craft clear, concise sentences to convey the message efficiently. Eliminate unnecessary words and maintain a laser focus on key points. This approach ensures readability, maximizes impact, and meets the deadline with a compelling message that resonates effectively.

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4 Proofread and edit

One of the most obvious and yet most overlooked mistakes that copywriters make on a tight deadline is failing to proofread and edit their copy. Proofreading and editing are crucial for ensuring that your copy is free of errors, typos, grammar mistakes, spelling mistakes, punctuation mistakes, and inconsistencies. These mistakes can ruin your professionalism and credibility, and distract your readers from your message and call to action. To avoid this, always proofread and edit your copy before you submit it to your client or publish it online. Use tools like Grammarly, Hemingway, or ProWritingAid to help you catch and correct errors, and ask someone else to read your copy and give you feedback.

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Comfort Oguejiofor

Content Writer | Copywriter | Search Engine Optimization (SEO) Content Specialist | I Help Brands Boost Visibility and Increase Sales
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No matter how short my deadline is, I always ensure that I proofread and edit my work so there won’t be any mistake whatsoever. I also use tools like Grammarly to check my grammar, readability, punctuation, etc.

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5 Be flexible and adaptable

Finally, one of the most important skills that a copywriter on a tight deadline needs is flexibility and adaptability. Sometimes, things may not go according to plan, and you may face unexpected challenges or changes that require you to adjust your strategy or approach. For example, your client may request revisions, your brief may change, your data may be outdated, or your platform may have technical issues. To deal with these situations, you need to be flexible and adaptable, and be ready to modify your copy, find solutions, and communicate effectively with your client and team. Don't be afraid to ask for help, feedback, or clarification, and don't take criticism personally. Instead, use it as an opportunity to learn and improve your copywriting skills.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You’re a copywriter on a tight deadline. What are some common mistakes you should avoid?

1

2

3

4

5

6

1 Plan ahead

2 Do your research

3 Write clearly and concisely

4 Proofread and edit

5 Be flexible and adaptable

6 Here’s what else to consider

Copywriting

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You’re a copywriter on a tight deadline. What are some common mistakes you should avoid?

1

2

3

4

5

6

1 Plan ahead

2 Do your research

3 Write clearly and concisely

4 Proofread and edit

5 Be flexible and adaptable

6 Here’s what else to consider

Copywriting

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