You’re a copywriter tasked with solving a problem. How can you use your knowledge of the brand to deliver?

Sure, getting the brand voice is key, but it's all kinda pointless if you don't vibe with the brand. It really boils down to how relatable the brand feels. When you're diving into a brand, ask yourself: "Would I actually use this? Does it add anything to my life?" If the answer's no, time to switch gears and pretend you're someone who can't live without it. This helps in really getting the essence of the brand, making everything a bit clearer and easier to work with. :)

Imagine if you wrote a piece of copy for Goldman Sachs in the voice of Liquid Death. It would be hilarious. And wouldn't solve your problem. In fact, it might create a half-dozen new ones. Knowing your brand's voice is as important as knowing AP style. Without that voice, your copy is just a bunch words. Help your brand sing.

Nailing brand goals can be tricky if you're not in the driver's seat. If you're brought in from the outside, focus on what sets the brand apart. Dive into some research, compare it with competitors, and pinpoint its unique vibe. This approach helps you understand not just the basic goals, like improving sales or offering services, but also what makes the brand stand out and how to highlight that distinctiveness to your audience.

It's important for employees at all levels to be informed about their company's strategic goals to add purpose to their projects and serve as a guide. On a broader level, it will influence strategy: the kinds of content to feature and also the various components and voices that should be included.

Understanding your brand's audience is key to making everything click—it's the fuel, the drive, the essence! It all boils down to one thing: DATA. I kick things off with a bit of light research, scoping out opinions on social media, and meshing that with the broad swath of digital data surrounding the brand. If the brand has a presence in the real world, mixing in field data with digital insights is gold. And hey, while you're diving deep, why not throw in some polls or surveys too? They're great for snagging that extra bit of tailored info.

If you are a copywriter, you have to know that for effective problem-solving it is crucial that you first well understand the brand. Get well-informed about the brand’s identity, unique selling points, and value. This will help design the messaging strategy that best touches base with the intended audience. Furthermore, put in the time to extensively analyze the strategies of your competitors. This will help you determine gaps and chances for differentiation, therefore guaranteeing your solutions are in line with the brand’s goals and positioning. Such an approach will enable you to present tailored solutions that are not only compelling, but also effective in resolving the issues at hand.

Estar atualizado sobre as novidades e oportunidades que surgem em torno do nicho de mercado que a marca trabalha também pode ser uma saída para períodos ruins. Pois, a inspira??o pode vir de uma novidade. E assim a marca pode surfar novas ondas e se destacar no mercado, buscando se diferenciar da concorrência e com isso atraindo mais clientes.