You’re a Content Management professional looking to advance your career. What skills do you need to develop?

1 Content Strategy

Content strategy is the foundation of content management. It involves planning, creating, and managing content that aligns with your goals, audience needs, and brand voice. Content strategy also covers aspects such as content audits, governance, workflows, and measurement. To develop your content strategy skills, you need to learn how to conduct research, analysis, and evaluation of your content and its performance. You also need to familiarize yourself with different content types, formats, and channels, and how to optimize them for your objectives and audience.

2 Content Creation

Content creation is the core of content management. It involves producing, editing, and publishing content that is relevant, useful, and engaging for your audience. Content creation also requires creativity, storytelling, and copywriting skills, as well as knowledge of SEO, accessibility, and usability principles. To develop your content creation skills, you need to practice writing and editing different kinds of content, such as blog posts, landing pages, newsletters, social media posts, and more. You also need to learn how to use various content creation tools, such as CMS, editors, graphics, and video software.

3 Content Marketing

Content marketing is the application of content management to achieve marketing goals. It involves creating and distributing content that attracts, educates, and converts your target audience. Content marketing also involves developing and executing a content marketing strategy, campaign, and calendar, as well as measuring and reporting on the results. To develop your content marketing skills, you need to learn how to identify and segment your audience, create and communicate your value proposition, and craft and deliver compelling content offers and calls to action. You also need to learn how to use various content marketing platforms, such as email, social media, webinars, podcasts, and more.

4 Content Technology

Content technology is the enabler of content management. It involves using and managing the tools and systems that help you create, store, organize, and deliver content. Content technology also involves staying updated on the latest developments and innovations in the content industry, such as AI, automation, personalization, and analytics. To develop your content technology skills, you need to learn how to use and integrate various content technology solutions, such as CMS, CRM, DAM, CDP, and more. You also need to learn how to troubleshoot and solve common content technology issues and challenges.

5 Content Collaboration

Content collaboration is the facilitator of content management. It involves working with and managing other content professionals, stakeholders, and partners to produce and deliver quality content. Content collaboration also involves developing and maintaining effective communication, feedback, and project management skills. To develop your content collaboration skills, you need to learn how to work in a team, delegate tasks, share ideas, and resolve conflicts. You also need to learn how to use various content collaboration tools, such as Slack, Trello, Google Docs, and more.

6 Content Learning

Content learning is the driver of content management. It involves continuously learning and improving your content skills, knowledge, and abilities. Content learning also involves seeking and applying feedback, taking courses, reading books and blogs, attending events and webinars, and joining communities and networks. To develop your content learning skills, you need to set your learning goals, identify your learning gaps, and find the best resources and opportunities to learn. You also need to track your progress, celebrate your achievements, and share your insights and experiences with others.