You’re a consultant in content marketing. How do you know if you have the right skills?

As a content marketing consultant, if you're a storyteller ninja, a persuasive powerhouse and an agile mastermind - you've it all! How these skills are your golden ticket: Storytelling Ninja - You craft content that?captivates - a magnetic hook that reels?in your audience. Persuasive Powerhouse: You turn casual viewers into loyal fans with your well honed communication skills. Agile Mastermind: You navigate?the ever changing content landscape, seamlessly adapting formats & channels to maximize impact. These combined with?the burning desire?to learn & collaborate make you a force to be reckoned in the content?marketing arena. You are not just "in the market" but here to dominate it!

As a content marketing consultant, ensuring I possess the right skills involves ongoing self-assessment and feedback from clients. I continuously update my knowledge of content marketing trends, SEO, social media, analytics tools, and copywriting techniques. Success metrics, such as client satisfaction, engagement rates, and conversion rates, validate the effectiveness of my strategies. Additionally, seeking certifications, attending industry events, and networking with peers help me stay informed and proficient in delivering results-driven content marketing solutions.

As a content marketing consultant, you need a strategist's mind. You should research, analyze, and audit to identify content opportunities and define goals, metrics, and a content roadmap aligned with your client's needs.

Strategic thinking will always be a key role in any consulting position. These are two key concepts you should understand for strategy and planning: 1. Developing strategy: You need the ability to develop comprehensive content strategies that align with client goals, including audience targeting, content planning, and distribution channels. 2. Analytics and Measurement: You also need proficiency in using analytics tools to track content performance, interpret data, and make informed decisions to optimize strategy. Consulting will always be the balance of developing strategy and being able to measure that deployed strategy and make adjustments based on the data.

Conteúdo exige esses 2 itens. O profissional que n?o entende isso está fadado ao fracasso. Quem investe tempo em desenvolver estratégia e planejamento tem mais de 50% de chance de dar certo.

Es imposible dejar de lado algo que está ocurriendo desde hace algún tiempo y es contar de manera adecuada con varias herramientas de Inteligencia Artificial (AI), pues es un hecho que llegó para quedarse y si es bien utilizada, ayuda de manera muy práctica a la buena creación de contenido, optimizando procesos y mejorando la calidad del contenido que se comparte, pero mejor aún, haciendo más eficientes los tiempos de ejecución de dicho contenido, lo que se transforma en más tiempo para el creador y mejor calidad para los usuarios.

Compelling content is your bread and butter. Excellent writing, editing, storytelling, and persuasion skills are key. You should craft high-quality, original content that resonates with your client's brand and adapts to various formats like blogs, videos, or social media.

This is a good point! It is all about knowing specific language and use of technical words. This is important to be clear, bold and seo oriented

Does AI help with Content Creation? (Yes and NO) It comes to the type of content you're creating and the audiences you're speaking to. But it's helpful for idea generation which is beneficial for content creation.

La création de contenu sous toutes ses formes est devenue essentielle pour faire valoir ses compétences, ses produits et ses services. Vous devriez donc travailler sur au moins 2 formats de contenu et idéalement 3 formats. Autre point non négociable, vous devez créer du contenu de haute qualité seulement. Ainsi, votre public cible va trouver des réponses à leurs questions. C'est à ce moment que vous recevrez des messages de félicitations pour vos textes, vos publications de médias sociaux ou vos autres formes de contenu. Lancez-vous et appliquez-vous à créer de la qualité plut?t qu'une grande quantité. Vous serez récompensé.

Great content deserves to be seen! You should be familiar with SEO best practices (keyword research, on-page optimization) to make your content discoverable by search engines and users.

Ensure that your website is optimized for technical SEO aspects such as site speed, mobile responsiveness, crawlability, and indexability. Fix broken links, optimize images, and implement schema markup to enhance your content's visibility in search results.

There are free tools out there but the top SEO platforms on the market are Semrush and Ahrefs. Your business cannot grow without SEO. if you don't have the time to use these tools then look at hiring a freelancer or an agency as another option.

Getting your content in front of the right audience is crucial. You should be a master of various distribution channels like email marketing, social media, and influencer marketing. Tailoring content for different buyer journey stages and audience segments is also key.

Crafting compelling messaging and content frameworks lays the foundation. Effective distribution schedules amplify your reach and impact. #Playbigger like a film launch, with the same message, long-form, short-form, and media that work in each channel. Leveraging diverse content marketing tools and platforms—from email and social media to influencer partnerships and paid ads. To engage your target audience across various touchpoints, the content needs to be tailored to different buyer journey stages and audience segments to ensure relevance and resonance, driving meaningful interactions and conversions. It's all about delivering the right message to the right people at the right time! #ContentStrategy #ContentDistribution #MarketingTips"

Create and optimize each content for top, middle, and bottom-of-funnel messaging for each social media channel. Every content type should tailored for your target persona, that way the messaging will resonate with them.

80% des entrepreneurs ont un problème de distribution avec leur activité. En d'autres termes ils se trompent de canal. Ils ne pêchent pas dans le bon lac ! Une perte de temps, d'énergie et d'argent qui peut faire couler un business. Comment trouver la bonne distribution ? Identifiez et analyser en profondeur les moteurs psychologiques de votre audience cible.

Content marketing is a marathon, not a sprint. CMS expertise is a must for organizing, storing, updating, and publishing content. Additionally, content governance skills (style guides, editorial guidelines) and workflow management are essential for a smooth operation.

Here are a few tools that focus on CMS: HubSpot: Combines CRM, marketing, and sales tools. Contentful: Allows content creators to manage and deliver content across various digital channels. Marketo: Focuses on marketing automation, including content creation, distribution, and analytics.

Pour gérer votre contenu, je vous conseille NOTION. Vous pouvez également créer, publier vos posts depuis notion directement sans passer par Linkedin. C'est un gain de temps considérable. Comment ? Installez Schedule.so La data va aussi remonter directement sur votre notion remplacement d'autres solutions comme Shield par exemple.

Results matter! Tracking and analyzing content performance through metrics and KPIs is vital. Being able to interpret data, provide insights, and communicate value to clients in a clear and compelling way demonstrates your expertise.

Pour ma part j'utilise Notion pour créer, planifier, publier et faire remonter les résultats de mes posts. Très pratique, cela m'évite de payer d'autres logiciels. Tout est centralisé. Les mesures sont essentiels pour lancer ensuite la stratégie de recyclage via le canal ou en multi canal !

Es importante entender que para crear buenos contenidos son necesarias tanto habilidades blandas (creatividad e ingenio, comunicación efectiva, capacidad de análisis, orientación al cliente y habilidades de gestión de proyectos) como habilidades duras (SEO, marketing en RRSS, redacción y edición de textos e imágenes, conocimiento de herramientas específicas, etc...). Sin compensar ambas áreas no se puede llegar a nada efectivo.

Você tem que ter resultados, e saber exatamente como chegou até esses resultados: qual foi o objetivo? Qual era a meta? Qual foi a estratégia? Cronograma? Plano tático? O que deu errado no caminho? Como analisou? Como corrigiu? Quem sabe responder perguntas como essa, sem pensar muito, está num nível mais alto, tem confian?a e pode transmitir isso como um consultor que realmente pode ajudar.

Para saber si tienes las habilidades adecuadas en marketing de contenidos, evalúa tu capacidad de crear contenido relevante y atractivo que se alinee con los objetivos de la marca. Debes ser capaz de investigar y comprender a tu audiencia objetivo, crear una estrategia de contenido coherente, y medir su impacto usando análisis. Las habilidades de SEO, junto con una comprensión profunda de las plataformas de redes sociales y las tendencias digitales, son esenciales. Además, la creatividad, la habilidad para contar historias, y las competencias en redacción y edición son cruciales. La capacidad de adaptarte a los cambios del mercado y de aprender constantemente nuevas herramientas y técnicas también indica que estás bien equipado.

The marketing umbrella, and even the slightly smaller content marketing umbrella, has gotten so complex in recent years. So to call yourself a content marketer may not be enough to highlight your unique skill set. Get really clear on what you do well, and also get clear on what you do not do well or do not focus on. You'll need that information as you talk to potential customers or potential employers. That doesn't mean you shouldn't continue to learn - but being able to articulate your skill set will help you find roles and clients that are the right fit.

Créer du contenu est un art. Cela demande de l'organisation, du temps, des test et beaucoup de patience. N'espérez pas obtenir des résultats au bout de 3 semaines. Restez organisé et aussi le plus important : Prenez plaisir !