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You’re considering using new technology in product innovation. How can you make sure it doesn’t backfire?

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New technology can be a powerful tool for product innovation, but it can also pose some risks and challenges. How can you avoid wasting time, money, and resources on technology that doesn’t deliver value, or worse, harms your reputation, customers, or competitors? Here are some tips to help you make smart decisions and leverage new technology effectively in product innovation.

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Juan Carlos Fernández Fernández

Director de Tecnología en Canarias7
Manish Nehra

Education Counselor || Career Counselor || Top Voice in Education& Entrepreneurship || Entrepreneur || Startup Mentor

1 Assess your needs and goals

Before you jump on the latest technology trend, ask yourself why you need it and what you want to achieve with it. Is it aligned with your product vision, strategy, and customer needs? Does it solve a real problem or create a new opportunity? How will it impact your product development process, team, and culture? How will you measure its success and ROI? By answering these questions, you can define your needs and goals clearly and avoid being distracted by shiny objects.

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Juan Carlos Fernández Fernández

Director de Tecnología en Canarias7
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Considero que antes de aventurarse en la última tendencia tecnológica, es esencial detenerse y reflexionar sobre su necesidad y lo que se busca alcanzar con la misma. Debe corresponderse con la visión del producto, la estrategia y las necesidades del cliente. También es importante evaluar si realmente soluciona un problema o si abre una nueva oportunidad. Su impacto en el proceso de desarrollo del producto, el equipo y la cultura de la empresa también debe ser considerado, así como los métodos para medir su éxito y su retorno de inversión. Al responder a estas interrogantes, es posible definir de manera precisa las necesidades y objetivos, evitando perderse en lo llamativo y desconocido.

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Manish Nehra

Education Counselor || Career Counselor || Top Voice in Education& Entrepreneurship || Entrepreneur || Startup Mentor
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As a startup mentor, ensuring new technology integration enhances rather than hinders product innovation is crucial. Begin by thoroughly assessing your startup's needs and goals. Consider alignment with your product vision, strategy, and customer demands. Evaluate whether the technology addresses genuine problems or opportunities and its potential impact on your team and development process. Establish clear success metrics and ROI benchmarks. By methodically addressing these factors, startups can adopt new technology effectively, mitigating the risk of backfiring and optimizing innovation outcomes.

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Brahmjit Singh

Senior Product Designer Specialist @DarioHealth | Creative Problem Solver
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To ensure new technology in product innovation doesn't backfire, conduct thorough testing and validation with real users to identify potential issues early on. Additionally, prioritise user feedback and iterate based on their needs and preferences throughout the development process. Finally, closely monitor the technology's performance post-launch and be prepared to quickly address any issues or concerns that arise.

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2 Do your research and testing

Once you have a clear idea of what you need and want from new technology, you need to do some research and testing to validate its feasibility, usability, and desirability. You can start by exploring the market, competitors, and best practices to see how others are using the technology and what benefits and challenges they face. You can also conduct experiments, prototypes, and user tests to gather feedback and data on how the technology works, how users interact with it, and how it adds value to your product. By doing your research and testing, you can reduce uncertainty and risk and increase confidence and learning.

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Juan Carlos Fernández Fernández

Director de Tecnología en Canarias7
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Al enfrentarnos a una nueva tendencia tecnológica, siempre debemos reflexionar sobre su conveniencia y lo que aspiramos lograr con su aplicación. Necesitamos ponderar si se alinea con nuestra visión de producto, estrategia y necesidades del cliente. ?Resuelve realmente un problema o abre una nueva oportunidad? Deberíamos considerar su impacto en el desarrollo del producto, el equipo y la cultura organizacional. Además, es necesario planear cómo mediremos su éxito y el retorno de inversión. Con esta evaluación podemos definir nuestras metas y necesidades para evitar ser deslumbrados por la novedad, sin razón fundamentada.

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Brooke Persich

AI Marketing Leader | Advisor | Awards Judge | Ex-Google, Ex-Android
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I'd always run a pilot or MVP in the area of chosen innovation before committing to a larger body or work or program. Piloting is an excellent way to experiment and test the work without blowing budgets, time or resources. I always have a philosophy of fail fast so if something doesn't have potential, you can take the learnings and keep moving. You can increase the likelihood of success in pilots and MVPs through strategic partnerships. It's always worth assessing if there experts in the space or innovation you can partner with to bring in valuable skillsets or learnings you're not yet equipped with.

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Brahmjit Singh

Senior Product Designer Specialist @DarioHealth | Creative Problem Solver
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Keep up the research bit and always keep a backup even after or before you test. I have personally seen even after testing the api fails to update the data to the host! we had to role back every thing!

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3 Plan your implementation and integration

After you have verified that the technology is viable, useful, and desirable for your product innovation, you need to plan how to implement and integrate it into your product and organization. You need to consider the technical, operational, and organizational aspects of adopting the technology, such as the required resources, skills, infrastructure, processes, policies, and culture. You also need to anticipate and mitigate any potential issues, such as compatibility, security, privacy, ethics, or regulation. By planning your implementation and integration, you can ensure a smooth and successful transition and adoption.

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Juan Carlos Fernández Fernández

Director de Tecnología en Canarias7
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Considero que al introducir una nueva tecnología en nuestros productos, primero debemos preguntarnos qué buscamos con ella y si está alineada con nuestra visión de producto y las necesidades del cliente. Si después de realizar una investigación y pruebas concluimos que es viable, útil y deseable, debemos planificar cómo implementarla e integrarla considerando aspectos técnicos, operativos y organizacionales. Asimismo, es importante anticipar y mitigar posibles problemas que puedan surgir. Solo de esta manera, podremos lograr una transición y adopción exitosas.

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Brahmjit Singh

Senior Product Designer Specialist @DarioHealth | Creative Problem Solver
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To plan and implement an integration process, start by defining clear objectives and conducting research to understand technical requirements and potential challenges. Choose the most suitable integration method and develop a detailed plan outlining steps, timelines, and responsibilities. Build and test the integration rigorously before deployment, ensuring functionality and reliability. Document the process and provide training and support to stakeholders. Continuously monitor and optimize the integration, while maintaining open communication channels with all involved parties to ensure smooth implementation and ongoing success.

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4 Communicate and collaborate

One of the most important factors for using new technology in product innovation is communication and collaboration. You need to communicate and collaborate with your stakeholders, customers, partners, and team throughout the process, from ideation to launch. You need to share your vision, goals, and expectations, solicit feedback and input, address concerns and questions, and celebrate achievements and learnings. By communicating and collaborating, you can build trust, alignment, and engagement and foster a culture of innovation.

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Juan Carlos Fernández Fernández

Director de Tecnología en Canarias7
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Comprendo que es esencial tener una visión clara de por qué necesitamos una nueva tecnología y qué esperamos lograr con ella. Antes de precipitarnos a la última moda tecnológica, tenemos que analizar si se alinea con nuestra visión de producto, estrategia y necesidades del cliente, y si resuelve un problema real o crea una nueva oportunidad. Esto implica estudiar el mercado, probar la tecnología y validar su utilidad. Además, se debe planificar cómo implementarla y gestionar el cambio en la organización. Finalmente, es importante mantener una comunicación y colaboración constante con todos los actores involucrados.

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5 Evaluate and iterate

Finally, you need to evaluate and iterate on your use of new technology in product innovation. You need to monitor and measure the performance, impact, and value of the technology, using both quantitative and qualitative methods. You need to analyze the results and insights, identify strengths and weaknesses, and discover opportunities and threats. You need to make adjustments and improvements based on your findings and feedback, and test them again. By evaluating and iterating, you can optimize your use of new technology and ensure its relevance and sustainability.

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Juan Carlos Fernández Fernández

Director de Tecnología en Canarias7
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Desde mi punto de vista, antes de adoptar cualquier innovación tecnológica, es preciso reflexionar sobre la necesidad real de la misma y qué se pretende lograr con su adopción. Es fundamental que la nueva tecnología esté alineada con nuestra visión de producto, estrategia y necesidades de los clientes. Además, es importante medir cómo afectará al proceso de desarrollo de nuestro producto y a su impacto en el equipo y la cultura de la empresa. Finalmente, es esencial tener claros los indicadores de éxito y su valor para la empresa.

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Brahmjit Singh

Senior Product Designer Specialist @DarioHealth | Creative Problem Solver
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To evaluate and iterate the above answer: 1. Clarity: Ensure the answer is clear and concise, with no unnecessary wording. 2. Completeness: Confirm that all key points are covered, including testing, user feedback, and post-launch monitoring. 3. Precision: Use precise language to convey the message effectively. 4. Relevance: Ensure all information provided directly addresses the question without unnecessary elaboration. 5. Readability: Check that the answer is easy to understand and flows logically. 6. Feedback: Gather feedback from colleagues or stakeholders to identify areas for improvement. 7. Iteration: Revise the answer based on feedback, making necessary adjustments to enhance clarity, completeness, and precision.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Juan Carlos Fernández Fernández

Director de Tecnología en Canarias7
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Un aspecto esencial a considerar cuando se adopta una nueva tecnología para la innovación del producto es el costo. Antes de realizar una inversión significativa, es importante evaluar exhaustivamente los beneficios potenciales y compararlos con los gastos. Al hacer esto, puedes identificar si la inversión en la nueva tecnología generará un beneficio significativo para tu producto y tu empresa, o si, por el contrario, podría resultar en una pérdida o un retorno de la inversión muy peque?o. También puede ser útil contemplar alternativas más rentables o eficaces.

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You’re considering using new technology in product innovation. How can you make sure it doesn’t backfire?

1

2

3

4

5

6

1 Assess your needs and goals

2 Do your research and testing

3 Plan your implementation and integration

4 Communicate and collaborate

5 Evaluate and iterate

6 Here’s what else to consider

Product Innovation

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You’re considering using new technology in product innovation. How can you make sure it doesn’t backfire?

1

2

3

4

5

6

1 Assess your needs and goals

2 Do your research and testing

3 Plan your implementation and integration

4 Communicate and collaborate

5 Evaluate and iterate

6 Here’s what else to consider

Product Innovation

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