- Leverage customer data to understand their preferences and tailor your rebranding message to resonate with them. - Implement a loyalty reward system that encourages customers to embrace the new brand. - Conduct a 'soft-launch' of your rebrand to a select group of loyal customers, their feedback can be invaluable. - Regularly update customers throughout the rebranding process via social media and newsletters. Transparency fosters trust. - After the rebrand, ask for customer feedback. This makes them feel valued and part of the change.

"Rebranding works when the customers feel it's part of their journey." What worked for me: Keep Customers Informed: I do regular updates on social media and via email to explain what is changing and why, so that they may feel included and reassured. Incorporate Customer Feedback: Brief surveys to ask for their opinion on aspects of the rebrand make them feel valued and part of shaping the new look. Loyalty Rewarding: I do focus on providing exclusive views or early access as a way to thank loyal customers for sticking with us. By doing all this, I have been able to maintain customer engagement and enthusiasm during rebranding.

???????????????????? ???? ???????? ???????? ???????? ???? ????????. ??♀? Especially in small companies there are strong and established connections with customers. These are based on the existing brand. An adjustment should therefore be made with sensitivity, especially if the ownership structures change at the same time. Instead of making a radical change, start by changing only one brand component at a time and test the customer reactions. Accompany the change with appropriate communication. The lessons learned will be extremely valuable for later changes.

Es clave contar con una buen proceso de marketing para la migración de marca. Este proceso inicia desde un calendario que permite una comunicación oportuna en la que la marca y su trancision. Incluye desde logotipo, claim y valores. Esto te permitirá que el cliente pasivamente ya incorpore la nueva marca. Adicionalmente hay un trabajo por detrás de generar bases de datos, contactos cercanos y proactivos.